MAM
Havas Media Group makes two senior level appointments
MUMBAI: In a bid to further strengthen its team in the West, Havas Media Group has made a couple of senior level appointments.
Kunal Jamuar has re-joined the group as Havas Media, West & South managing partner. He was earlier with the group as executive director – West and is back in the country following a stint handing the West and Central African markets as mediaReach OMD chief planning officer.
Besides Jamuar, the group has also appointed Chanchal Shaktawat as vice president planning – West.
Speaking on the appointments, Havas Media Group India & South Asia CEO Anita Nayyar said, “We have had a great 2015 and aspire to have a greater 2016. Kunal has the rare blend of leadership, knowledge and relationship management. We are very glad to have him back. Chanchal too comes with rich experience and is a high performance diligent professional. The mandate for the team is to consolidate and grow the Western operations, which I’m sure they will successfully achieve.”
Havas Media Group India managing director Mohit Joshi added, “It’s homecoming for Kunal. He is a great leader and an even greater human being. Am very sure he will steer our operations to newer heights of success. Chanchal is also a thorough professional and will provide a lot of stability to the team in Mumbai with her professional skills.”
“It is great to be back. India is an exciting business country today. My experience in multiple emerging markets will come into play to strengthen and expand the Havas Media operations,” said Jamuar.
“Havas Media is in an interesting phase of growth. I look forward to contributing to further drive this growth by creating value for our clients,” signed off Shaktawat.
Brands
Zee partners L’Oréal Paris on multi-language Glycolic Gloss campaign
Brand films and show integrations target Hindi, Marathi, Tamil and Bangla viewers
MUMBAI: Zee Entertainment Enterprises Limited has partnered with L’Oréal Paris to roll out a multi-regional advertising campaign for the Glycolic Gloss haircare range, leaning on regional storytelling and trusted television celebrities to drive belief and recall.
The campaign spans four bespoke brand films and contextual integrations across Hindi, Marathi, Tamil and Bangla markets. At its core is a simple consumer insight: Indian audiences are more likely to trust visible results validated by others than abstract product claims.
Zee Entertainment Enterprises head of advertisement revenue, broadcast and digital Laxmi Shetty, said brands are increasingly seeking relevance and credibility alongside reach. She said the campaign demonstrates how regional “dilfluencers” can turn product claims into “visible, validated experiences” by embedding brands within authentic storytelling across platforms.
To that end, Zee has deployed its roster of regional “dilfluencers”: familiar faces from leading fiction channels, to anchor the films. The celebrities share first-hand experiences with the Glycolic Gloss range, framing shine and smoothness as instantly noticeable and socially affirmed rather than promised.
WPP Media president, client solutions, South Asia Shekhar Banerjee, said the campaign was designed as a platform-first, integration-led solution that balances scale with attention. Aligning the brand with Zee’s premium content and trusted talent, he said, helped push impact beyond visibility towards sustained brand trust.
Beyond standalone films, the campaign extends into contextual integrations within top-rated fiction shows airing through January and February 2026. These in-show moments are designed to embed the product into everyday narratives without disrupting viewer engagement.
L’Oréal Paris India general manager Dario Zizzi, said the renewed partnership reflects the brand’s focus on engaging India’s diverse consumer base through local languages and culturally resonant narratives. He added that integrating the Glycolic Gloss range into Zee’s regional content allows the ‘Gloss Ki Guarantee’ proposition to connect with women’s lived experiences across markets.
The initiative will run across Zee’s linear television network and its OTT platform, Zee5, combining mass reach with digital amplification. For L’Oréal Paris, the strategy reflects a deliberate move away from one-size-fits-all communication towards locally resonant messaging tailored to language, culture and viewing habits.
Media planners involved in the campaign say the approach underscores a broader shift in beauty advertising, where scale is increasingly paired with credibility and contextual relevance. By aligning with premium content ecosystems and well-known regional talent, the Glycolic Gloss campaign aims to translate visibility into sustained brand trust.
