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Havas Media Group extends long-term partnership with Telefónica
NEW DELHI: Telefonica has once again awarded its global media account to Havas Media Group and extends the successful long-running partnership between the two companies. The international telecoms company, which owns key brands Movistar and O2, renewed the relationship after a thorough process.
It builds on a 6-year partnership that has delivered year on year ROI growth, as well as award-winning campaigns in the UK and Germany, and data-driven innovations around the world.
Earlier this year, Telefonica shared with Havas its ambition to build a new media operating model using data to drive a more effective, intelligent and relevant communications strategy for its key brands in leading markets in the UK, Spain, Germany and Hispam.
Havas Media Group and Telefónica have been engaged in a process to define that new media operating model – run remotely during Covid-19 – focused on how Havas Media Group will help deliver Telefonica’s commitment to industry-leading tech disruption, digital transformation and a data-led omnichannel approach.
Havas’ unique integrated agency model enabled Telefonica’s teams around the world to have even greater access to group-wide expertise in key areas such as data analytics, consultancy and performance optimisation, supplemented by the entertainment properties available through the Vivendi Group.
Havas Media Group Global CEO Peter Mears said, “We are absolutely thrilled to be able to continue our hugely successful partnership with Telefonica. Using our unique blend of data analytics and Mx (Meaningful Media Experiences), we were able to help Telefonica design the media model of the future. We are so excited to make that vision a reality.”
Telefónica Global Strategy and Corporate Affairs Director Eduardo Navarro said; “The Havas offering will deliver even greater flexibility in the increasingly competitive telco industry. We are just beginning to build our future vision for Telefonica worldwide, but know that, in Havas Media Group, we have a partner that will come with us on the journey.”
MAM
Network18 reshuffles editorial leadership across platforms
Expanded roles and new reporting lines aim to sharpen focus on growth across digital, social, CTV and linear TV.
MUMBAI: Network18 is giving its leadership structure a fresh edit because in the fast-changing world of media, even the newsroom needs a compelling new headline. The company has announced expanded roles for its editorial leadership across social, digital, connected TV (CTV) and linear platforms. In an internal communication, Rahul Joshi, MD & Group Editor-in-Chief, outlined new reporting structures designed to drive stronger coordination and growth.
Smriti Mehra, S Shivakumar and Mitul Sangani will now report directly to Joshi. Ganesh Iyer and Abhinay Chauhan will continue reporting to him as well.
Prabhat Chatterjee, Business Head of Forbes, and Arun Thapar, President of Content & Communication for AETN-18, will report to Smriti Mehra and lead revenue growth, marketing and product initiatives. Mallika Nath Handa will spearhead the development and scaling of special projects, including new shows and non-linear properties, and will also report to Mehra.
Jayesh Gokalgandhi, CFO for AETN18, will report to Ramesh Damani. Sidharth Newatia, CRO-ILC, will report to Mitul Sangani and focus on expanding reach and revenue across Hindi and regional language markets, with special emphasis on Tier-II and Tier-III regions. Pankaj Soni, Head of Marketing-ILC, will report to Mitul and work functionally with Ganesh Iyer.
The branded content business of Moneycontrol has been consolidated with News18 Studio. Don Zarrar will now collaborate with Shiv in the News18 Studio business while continuing to head his existing Studio/Focus teams at Moneycontrol.
Pranav Bakshi has taken on additional responsibility for the international business, alongside continuing to lead growth in Connected TV and social platforms. Naveen Mathur, who oversees Revenue Management for Network18’s international business, will report to Pranav, who continues to report to Puneet Singhvi.
Rajesh Sharma (Head of Broadcast Technology & IT), Rahul Singh (Head of Events & Technical Operations) and Bhupender Bhardwaj (Head of IT Security) will now report to Puneet Singhvi. Darshil Parekh, Head of Sales Strategy, Planning & Ops, will work directly with Ramesh Damani and Rahul Joshi, while Stanley Cyril, who manages Digital Sales Operations, will report to Darshil.
Jitamitra Mohanty, who leads the viewer and audience-focused Research & Analytics function, will now work with Santosh Menon to convert data on reach and engagement into actionable insights for content strategy, product innovation and sustained viewership growth.
In a media landscape where platforms multiply faster than breaking news, Network18’s latest reshuffle is clearly aimed at keeping its editorial and business engines firing in sync. Expect sharper storytelling, stronger revenue plays, and a more agile approach across every screen that matters.
