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Havas Media expands Mobext to Indonesia and Hong Kong
MUMBAI: Havas Media Asia Pacific‘s mobile marketing brand Mobext has further expanded in the region with the launch of operations in Indonesia and Hong Kong. The move comes after the launch of its Singapore and Malaysia offices earlier this month. With this, Mobext is now present in six markets in Asia including the Philippines and India.
The Indonesia office will be headed by Rahul Nambiar while Jason Kwong, the current head of Media Contacts Hong Kong, will be taking on the additional responsibilities as the head of Mobext in the region. Mobext Indonesia has already won mobile projects from brands like AXA Mandiri and Danone.
The group also announced the promotion of Arthur Policarpio to Mobext Asia head from Mobext Philippines CEO. Policarpio will lead the agency‘s efforts to build on the expertise and best practices in the area, drive integration with network agencies and grow the business.
Havas Media Asia Pacific CEO Vishnu Mohan said, “Mobile is one of the key disciplines that we have identified for growth and expansion. The growth in mobile and wireless devices has far outstripped the growth in personal computers. If you look at Asia Pacific, mobile has evolved beyond a touch point in consumer‘s life. In China and India, we are seeing exponential growth in mobile usage even in the tier 2 and tier 3 cities. Our ambition is to ride on this growth and deliver our world class mobile marketing offering to brands looking to expand in some of the biggest markets in the region.”
Policarpio said, “There is a lot of positive momentum at Mobext in Asia. We are very excited about the launch of Mobext in Indonesia and Hong Kong. The teams are looking forward to working closely with our current network of local clients in order to bring cutting edge mobile marketing that truly delivers outstanding business results.”
Currently present in 19 markets globally, Mobext offers a end-to-end, mobile marketing agency service to clients. The agency‘s offering includes messaging services like sms and download; mobile internet services like WAP consulting and development, mobile display, mobile search; proximity based services including LBS and mapping. The agency also offers integration through reporting and analytics by Havas Digital‘s campaign management platform.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
