AD Agencies
Havas Media bags the integrated media duties of Netmeds.com
MUMBAI: Havas Media, India has bagged the integrated media duties of Netmeds.com, the online pharmacy promoted by Dadha & Company, one of India’s most trusted pharmaceutical companies.
The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore office led by Saurabh Jain, Vice President – South, Havas Media India.
Led by Pradeep Dadha (Founder and CEO), Netmeds.com is a Chennai-based online pharmacy and is one of the first e-commerce sites to provide digital access to prescription medicines, and over-the-counter products including wellness products, vitamins, diet/fitness supplements, herbal products, pain relievers, diabetic care kits, baby/mother care products, beauty care products, and surgical supplies. Netmeds currently has eight fulfilment centres operational in Chennai, Mumbai, Bengaluru, Hyderabad, Delhi, Pune, Ahmedabad and Kochi. It boasts a long and rich legacy in the pharma industry, since 1914, more than 100 years ago, when the Dadha family first ventured into the pharmaceutical retailing business and later entered into drug manufacturing in 1972. The manufacturing unit, Tamil Nadu Dadha Pharmaceuticals, was later merged with Sun Pharma in 1996. Netmeds began its operations in 2015
Netmeds.com, Founder and CEO, Netmeds.com Pradeep Dadha said, “Netmeds has positioned itself as ‘India Ki Pharmacy’ by providing safe, reliable and affordable medicines to its customers at their doorstep with just a few clicks of the mouse. Since E-commerce is a space that’s ever-evolving, agile and digital-first partners will be key to our deliveries. We found Havas to be in-line with our requirements and are confident that together we will drive the brand towards meaningful growth.”
Havas Media Group, CEO, India and South Asia and CEO – Havas Group, North India, Anita Nayyar said, “Netmeds.com continues a legacy of 100 years of success in the pharmaceutical industry. While we are excited to take on the mandate of yet another pioneer brand, it sure is a challenging win for us, as it operates within a regulated sector plus the online pharmacy space is still at a nascent stage in India. Data analytics will be key in predicting consumer preferences, audience targeting and thus predicting demand with accuracy. Together, with the capabilities of our health & wellness division, Havas Life Sorento, we are positive to create value for the client. We look forward to a long & mutually-fulfilling partnership with Netmeds.”
“Netmeds is a legacy brand and a future-first brand which thrives on technology & innovation which is also the philosophy at Havas Media Group. Havas’ Meaningful Brands framework centered on digital, will be key in mapping the brand chart for Netmeds. According to our research, brands that are meaningful enjoy 60% higher attachment among consumers in the health & wellness industry and have 85% higher chance of repurchase in the E-com sector. We are excited to have Netmeds.com on our roster. This win further bolsters our E-commerce portfolio.” added Mohit Joshi, Managing Director, Havas Media Group, India.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
