MAM
Havas Media bags integrated media duties of ACC Cement
MUMBAI: Havas Media has bagged the integrated media mandate of ACC Limited. ACC Limited is one of the largest producers of cement and ready mixed concrete in India. Headquartered in Mumbai ACC has set a benchmark in cement and concrete technology and has earned the country's trust and goodwill through its valued product portfolio, ethical business practices, and governance and focus on sustainability.
ACC Limited CMO and head new products and services Ashish Prasad said: “We are happy to have Havas Media as a partner in our journey to live by our pioneering and innovation spirit. We are confident that with the very dynamic and fast-changing media scenario, Havas Media with their global experience and expertise will be able to develop a robust strategy for our brand and add impetus to all our marketing initiatives.”
Havas Group India CEO Rana Barua CEO said: “ACC Cement is synonymous for cement and enjoys high equity in the Indian market. From anticipating customers’ needs to being able to serve them with innovative and differentiated products and solutions, ACC has always been a front-runner. Havas Group’s multi-faceted, integrated, meaningful approach makes us a strong force to reckon with. We are glad to be partnering with such an iconic brand and look forward to a meaningful association.”
Havas Media Group India managing director Mohit Joshi said: “We are excited to be appointed as a brand partner for a legacy brand like ACC Cement. At play will be Havas Media Group's integrated media skills centered on digital and our 'Meaningful Brands' framework which will together map the brand chart for ACC Cement. We look forward to carving a meaningful brand strategy and taking the brand to greater heights.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
