MAM
Havas Media bags Clovia’s Rs 30 crore integrated media mandate
MUMBAI: After recently pocketing the integrated media mandate of HolidayIQ.com, Havas Media Group India has now won the integrated media mandate of lingerie and nightwear brand Clovia in a multi-agency pitch.
The account size is estimated to above Rs 30 crore. Clovia recently raised a round of funding from IvyCap Ventures.
Havas will chart Clovia’s brand map with traditional as well as digital and mobile duties from their New Delhi office.
Havas Media Group India and South Asia CEO Anita Nayyar said, “Clovia is a young lingerie brand with a niche e-commerce play backed by an omni-channel strategy. Lingerie domain is now gaining momentum in India but will be the next wave. Clovia is placed in a very interesting category with huge growth potential. We are confident that our digital at the core strategy will drive a lot of meaningful visibility for the brand. We look forward to partnering with them to scale in India.”
Clovia CEO and co-founder Pankaj Vermani added, “We are enroute to scale Clovia as the number one lingerie and nightwear brand in India as well as looking at global markets. Havas Media was in sync with our brand vision as well as our customer first fundamentals. Their experience, strategic brand approach, knowledge of the e-commerce domain and nuances of new age businesses makes them perfect partners.”
“Havas Media’s unique traditional and digital offering based on brand and customer dynamics is perfectly suited to connect with and delightfully engage the Clovia woman encouraging a closer relationship with the brand. We are very glad to add yet another client, with a major online focus, to our portfolio. As India goes online and media gets more integrated Havas Media will be at the forefront servicing both clients and their customers to make happy informed choices,” explained Havas Media Group-India MD Mohit Joshi.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
