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Havas Media awarded Integrated Media Mandate of Doctor 24×7
MUMBAI: Havas Media Group India has been awarded the Integrated Media mandate of Doctor 24×7 which will involve traditional as well as digital and mobile duties. The account will be handled from the Havas Media Gurgaon office.
Doctor 24×7 is a mobile phone based, pan India, tele-health service which instantly connects a subscriber to qualified and experienced Paediatricians, Gynaecologists and General Physicians – any time of night or day, including Sundays and public holidays. It is available on Android and iOS phones.
Speaking on the appointment, Doctor 24×7 CEO and founder Aloke Malik said, “Customer care is our No.1 focus area. We found Havas Media to echo this philosophy and passion. Their experience and agility across media platforms, digital-mobile way forward and strategic bent makes them ideal partners in driving the long term growth of Doctor 24×7.”
Havas Media CEO Anita Nayyar said, “Doctor 24×7 has tremendous potential being akin to an essential service. It is a great win. We are delighted to be entrusted with the brand and look forward to partnering Doctor 24×7 become even more meaningful to its customers.”
Havas Media Group-India managing director Mohit Joshi added, “This is yet another great win on the back of the recent BlueStone.com, HolidayIQ.com and Clovia.com wins. Healthcare will emerge at the forefront of the service industry. Our integrated media approach with digital-mobile focus, centred by the Havas Meaningful Brands framework – will map the Doctor 24×7 brand blueprint in India.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
