MAM
Havas makes Sr level appointments in Mumbai & B’lore
MUMBAI: Havas’ creative vertical Havas Worldwide has brought on board Gaurav Soi and Tiraz Balaporia for its Mumbai and Bengaluru offices respectively.
While Soi has been roped in to handle duties as Havas Worldwide Mumbai vice president, Blaporia will be Havas Worldwide Bengaluru office head and vice president.
The duo will report in to Havas Worldwide west and south president Shavon Barua.
Confirming the news to indiantelevision.com, Barua said, “I am delighted to have them as a part of our team. At Havas WW we are focussing in bringing about a whole lot of new talent in our teams as our business continues to grow.”
Soi has spent 13 years in the advertising industry and has worked on a variety of brands and categories during this tenure like Saffola Oil and Salt, ITC Expressions Greeting Cards, VST, BPL Mobile, Frooti, Appy Fizz, Dainik Bhaskar Group, AUDI, Suzlon Energy Limited, Reliance Mutual Funds, Cox & Kings, and Fortis Healthcare. He also has experience with events and activations.
Balaporia’s previous stint was with Bates where he had been for a year and a half and worked on brands like Tata AIA, TVS, Fiat, Ashok Leyland, and Park Avenue. This is his second innings at Havas Worldwide (earlier Euro RSCG) where he spent six and a half years as a part of both, Mumbai and Bengaluru teams. While in Euro RSCG he handled brands like HDFC Payment Cards, Emirates, Sanofi-Aventis, Bhaskar Group, BPCL Allergan, and IBM.
“With close to 13 years of work experience across multiple bands and categories he has been appointed Office Head with a mandate to take the Bangalore Office to greater heights, picking up where he left off from,” informs Barua.
MAM
Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
