MAM
Havas Life Sorento appoints Sachin Talwalkar as ECD
MUMBAI: Sachin Talwalkar has been appointed as executive creative director of Havas Life Sorento, the award-winning health and wellness communications agency from Havas Group India umbrella. In his role, Sachin will be responsible for driving the creative vision and strategy for Havas Life Sorento. He will be based in the Mumbai office.
Havas Life Sorento managing partner Sangeeta Barde said, “Health & Wellness is recognized as one of the most significant sectors today. We are seeing transformations & innovations at an unprecedented rate. This changing face & pace opens opportunities to provide a fresh, innovative & creative perspective for brands & businesses. Sachin will lead the HLS creative team and work closely with Bobby Pawar to enhance the overall quality and effectiveness of our creative output. We are confident that Sachin’s vast experience & diverse expertise will bring desired value to our clients and Havas Life Sorento will continue to lead this transformation through its talent & rigor.”
"Healthcare and wellness in the communications category can boast of real impact and change. It has always fascinated me, and it is on everybody’s mind given what the world is going through right now. With business models, consumer behavior and communication channels evolving, it has become a very significant and interesting category to work in. Moreover, smart technologies, data mapping and digital marketing are providing brands and agencies newer opportunities to communicate their offerings more effectively and in real-time. I am excited to see that HLS is leading this shift in India. I look forward to contributing and accelerating this process through refreshing, relevant work." said Talwalkar.
Talwalkar is an award-winning ad professional with over 18 years of experience in communications, brand consultancy, and filmmaking having worked across agencies and geographies. He has worked with leading agencies. across various countries in Europe, APAC, SAMEA & India.
Most recently, he has worked as a brand and creative strategist for clients and agencies in India and Europe. His global client roster includes names like Volkswagen, Procter & Gamble, L’Oreal Paris, Walt Disney, Times of India and Unilever. His work has been recognised by many coveted awards, including Ad Club Germany, Mobius, Eurobest, Epica, Cresta, NY Festival, Clio, Montreux Ad Festival, Ad Club Austria, Econ Awards, FAB Awards and LIAA.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
