MAM
Havas Life Sorento appoints Sachin Talwalkar as ECD
MUMBAI: Sachin Talwalkar has been appointed as executive creative director of Havas Life Sorento, the award-winning health and wellness communications agency from Havas Group India umbrella. In his role, Sachin will be responsible for driving the creative vision and strategy for Havas Life Sorento. He will be based in the Mumbai office.
Havas Life Sorento managing partner Sangeeta Barde said, “Health & Wellness is recognized as one of the most significant sectors today. We are seeing transformations & innovations at an unprecedented rate. This changing face & pace opens opportunities to provide a fresh, innovative & creative perspective for brands & businesses. Sachin will lead the HLS creative team and work closely with Bobby Pawar to enhance the overall quality and effectiveness of our creative output. We are confident that Sachin’s vast experience & diverse expertise will bring desired value to our clients and Havas Life Sorento will continue to lead this transformation through its talent & rigor.”
"Healthcare and wellness in the communications category can boast of real impact and change. It has always fascinated me, and it is on everybody’s mind given what the world is going through right now. With business models, consumer behavior and communication channels evolving, it has become a very significant and interesting category to work in. Moreover, smart technologies, data mapping and digital marketing are providing brands and agencies newer opportunities to communicate their offerings more effectively and in real-time. I am excited to see that HLS is leading this shift in India. I look forward to contributing and accelerating this process through refreshing, relevant work." said Talwalkar.
Talwalkar is an award-winning ad professional with over 18 years of experience in communications, brand consultancy, and filmmaking having worked across agencies and geographies. He has worked with leading agencies. across various countries in Europe, APAC, SAMEA & India.
Most recently, he has worked as a brand and creative strategist for clients and agencies in India and Europe. His global client roster includes names like Volkswagen, Procter & Gamble, L’Oreal Paris, Walt Disney, Times of India and Unilever. His work has been recognised by many coveted awards, including Ad Club Germany, Mobius, Eurobest, Epica, Cresta, NY Festival, Clio, Montreux Ad Festival, Ad Club Austria, Econ Awards, FAB Awards and LIAA.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
