MAM
Havas Group to open its first virtual village in metaverse
Mumbai: Havas Group has bought a plot of virtual land in ‘The Sandbox’ video game where it plans to inaugurate its first virtual village. The new Havas village is scheduled to open to public access in ‘The Sandbox’ at the end of April.
The group, which is physically present in over 100 countries and 68 villages, will add its 69th virtual village. The group plans to use rich programming, exclusive content, connected animation and gamification to organise conferences, events, concerts, client presentations, product launches and more.
Last year, the group launched ‘Metaverse by Havas’ – a new consulting, creative and media offering, dedicated to brands that, in the metaverse, see opportunities to reinvent branding, storytelling, experience, audience targeting and revenue generation.
The new virtual village will also include a recruitment service, a first in the field of human resources. “Over the medium-term, this virtual and immersive dimension will significantly enrich the employee experience, including the onboarding process,” said the statement.
“Building a Havas village in the metaverse will help brands launch successfully into this new virtual adventure and join forces to build a positive image, a meaningful reputation, and a powerful connection with gamer-consumers,” the statement added.
“The metaverse provides a wealth of new media and new opportunities for the communications sector and for brands,” said Havas Group chairman and CEO Yannick Bolloré. “Whether the aim is to create original and meaningful experiences, reach out to new target audiences, or simply reinforce an existing bond, the possibilities are practically endless. Havas Group can count on a cutting-edge team of metaverse experts to lead this new venture and expertly guide brands into and around these virtual worlds. Our new Havas village will be a ‘meta-flagship’ for the group, drawing all our engaged communities together in an enriched extension of our bricks-and-mortar villages.”
“With Havas now a player in The Sandbox, we are banking on the metaverse because we are convinced of its potential in terms of accessing creative and innovative profiles, with highly sought-after skills ranging from tech to data,” said Havas Group global chief HR officer Céline Merle-Beral. “In doing so, the Group is enhancing its employer brand, offering an enriched candidate experience, and breaking new ground in our campus management strategy. The metaverse is a fantastic opportunity for us to attract tomorrow’s top talent.”
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
