MAM
Havas group rebrands; Euro RSCG now known as Havas Worldwide
MUMBAI: France based communications network Havas has implemented a new business model with an integrated structure with the aim of placing digital at the core of all its activities and agencies, unifying creative and media assets and strengthening the visibility of its global brand by renaming its largest network.
Effective from today all Euro RSCG agencies have been renamed Havas Worldwide (316 offices in 75 countries, including the Euro RSCG, Euro RSCG Life, Euro RSCG 4D and Euro RSCG WW PR brands). This does not translate into any change in leadership.
Euro RSCG was formed in 1991 by the merger of two French agencies Eurocom and RSCG, both formed in the mid-1970s.
Under the new brand structure, the Havas group consists of two main brands – Havas Media and Havas Creative. The former entity will include all of the group‘s media agencies while Havas Creative will include Havas Worldwide (previously known as Euro RSCG) and Arnold Worldwide (16 agencies in 15 countries across five continents) along with other communications agencies.
The rebranding also involves the creation of a new brand Havas Digital Group which will be an umbrella brand operating across media and creative. It will not be a new network pr operational division, but purely a brand. The move comes as a step towards proving the group‘s commitment towards digital.
Havas CEO David Jones said, “A decade ago, we set ourselves apart by being the first major communication holding company to place digital at the core of all our agencies around the world. Our industry doesn‘t make it easy for clients. They are the ones who have to do the hard job of sifting through big bureaucratic holding companies to try to get a variety of different companies, cultures and P&L‘s to work together; to try to get creative, media and digital to collaborate. With this name change and with the moving together of our creative and media companies in Paris and New York, we‘re aiming to reinforce a key competitive advantage of Havas – that we‘re the most integrated of all of the communications groups with the simplest structure that can offer our clients a powerful combination of creative excellence, digital expertise, scale, agility and innovation.”
Jones added, “Today with the rebranding we‘re making a small change, but it‘s one we want to use as a catalyst for driving big change through Havas and the broader industry.”
The Havas Media brand, as well as its network names (MPG, Arena Media Communications, Havas Digital and Havas Sports & Entertainment) remains unchanged. Havas Media will reveal a new visual identity at the beginning of 2013.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
