MAM
Havas Group merging creative & media under one P&L
MUMBAI: Havas Group has announced another step in its together strategy to accelerate integration by further breaking down silos and moving to a client-centric and region-based organization.
The Group’s two divisions, Havas Creative Group and Havas Media Group, will no longer exist. The creative and media businesses, alongside the healthcare and wellness business, willbecomesimply business units, under one regional P&L, to ensure agility and a seamless experience for clients.
And to ensure the most relevant organization in a client-centric model across media and creative, Dominique Delport is appointed as Global managing director and chief client officer for the Havas Group,where he will oversee global clients relationships, marketing initiatives and new business.
These moves are the result of the successful implementation, at the end of 2016, of a centralized management of our four largest markets,where chairmen were appointed at the group level: Chris Hirst for the UK, Alfonso Rodés for Spain and Yannick Bolloré for France and North America. The Group is now adding two new chairmen roles to optimize its structure and offering in Latin America and Asia Pacific.
Presently, Havas Media Group Latin America CEO Jorge Percovich has been appointed as the CEO of Havas LATAM Group across the creative and media businesses. He will be responsible for overseeing all of the Havas Group agencies in the region: 65 offices in 19 countries,with+3,000 people.
Havas Creative Group APAC CEO Mike Amour has been appointed as the CEO of Havas APAC Group across the creative and media businesses. He will be responsible for overseeing all of the Havas Group agencies in the region: 79 offices in 17 countries, with+2,400people.
Delport said, “For four years now, the #togetherstrategy and the opening of our 47 Havas villages has transformed the wework and serve our clients. Now it’s all about extending Yannick’s vision and reinventing our industry by creating new standards, new offers and new services that blend the best of both worlds: relentless creativity and smart media accountability. Havas wants to beat the forefront of this transformation by putting the power of content and data at the core of our activities. It’s an exciting challenge.Being agile and having a challenger mindest doesn’t prevent us from having big ambitions for our Group, our people and our Clients.”
Bolloré mentioned, “As the world moves faster and grows more complex, we believe we need to transcend the traditional definition of “creative” and “media” to better deliver for our clients.The appointments of Dominique, Jorge and Mike will ensure we create the most modern approach to developing solutions, regardless of where the thinking begins. They will enable us to better share talent and resources on behalf of our clients, as well as create cross-channel learning and development opportunities for our people.”
APAC implications:
In Asia Pacific, there will be two additional executive appointments. Currently Havas Media Group APAC CEO Vishnu Mohan will become CEO, Havas Group India & South East Asia, responsible for all media and creative group agencies across those markets. Levent Guenes, currently CEO Havas Creative Group South East Asia, will become Chief Growth Officer, Havas Group APAC, with a primary focus on driving new ventures, acquisitions, and strategic partnerships. Both Mohan and Guenes will report to Mike Amour.
Amour said, “I am honoured and excited that Yannick Bolloré has asked me to help lead the next stage of our ‘Together’ strategy in Asia Pacific. The Havas Village model drives a clear, progressive view on the future of our industry, which is that Creativity is the product of radical collaboration. It’s very important that our Village strategy optimises our structure and offerings to create the most modern approach to developing solutions, regardless of where the thinking begins”.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
