MAM
Havas Group merging creative & media under one P&L
MUMBAI: Havas Group has announced another step in its together strategy to accelerate integration by further breaking down silos and moving to a client-centric and region-based organization.
The Group’s two divisions, Havas Creative Group and Havas Media Group, will no longer exist. The creative and media businesses, alongside the healthcare and wellness business, willbecomesimply business units, under one regional P&L, to ensure agility and a seamless experience for clients.
And to ensure the most relevant organization in a client-centric model across media and creative, Dominique Delport is appointed as Global managing director and chief client officer for the Havas Group,where he will oversee global clients relationships, marketing initiatives and new business.
These moves are the result of the successful implementation, at the end of 2016, of a centralized management of our four largest markets,where chairmen were appointed at the group level: Chris Hirst for the UK, Alfonso Rodés for Spain and Yannick Bolloré for France and North America. The Group is now adding two new chairmen roles to optimize its structure and offering in Latin America and Asia Pacific.
Presently, Havas Media Group Latin America CEO Jorge Percovich has been appointed as the CEO of Havas LATAM Group across the creative and media businesses. He will be responsible for overseeing all of the Havas Group agencies in the region: 65 offices in 19 countries,with+3,000 people.
Havas Creative Group APAC CEO Mike Amour has been appointed as the CEO of Havas APAC Group across the creative and media businesses. He will be responsible for overseeing all of the Havas Group agencies in the region: 79 offices in 17 countries, with+2,400people.
Delport said, “For four years now, the #togetherstrategy and the opening of our 47 Havas villages has transformed the wework and serve our clients. Now it’s all about extending Yannick’s vision and reinventing our industry by creating new standards, new offers and new services that blend the best of both worlds: relentless creativity and smart media accountability. Havas wants to beat the forefront of this transformation by putting the power of content and data at the core of our activities. It’s an exciting challenge.Being agile and having a challenger mindest doesn’t prevent us from having big ambitions for our Group, our people and our Clients.”
Bolloré mentioned, “As the world moves faster and grows more complex, we believe we need to transcend the traditional definition of “creative” and “media” to better deliver for our clients.The appointments of Dominique, Jorge and Mike will ensure we create the most modern approach to developing solutions, regardless of where the thinking begins. They will enable us to better share talent and resources on behalf of our clients, as well as create cross-channel learning and development opportunities for our people.”
APAC implications:
In Asia Pacific, there will be two additional executive appointments. Currently Havas Media Group APAC CEO Vishnu Mohan will become CEO, Havas Group India & South East Asia, responsible for all media and creative group agencies across those markets. Levent Guenes, currently CEO Havas Creative Group South East Asia, will become Chief Growth Officer, Havas Group APAC, with a primary focus on driving new ventures, acquisitions, and strategic partnerships. Both Mohan and Guenes will report to Mike Amour.
Amour said, “I am honoured and excited that Yannick Bolloré has asked me to help lead the next stage of our ‘Together’ strategy in Asia Pacific. The Havas Village model drives a clear, progressive view on the future of our industry, which is that Creativity is the product of radical collaboration. It’s very important that our Village strategy optimises our structure and offerings to create the most modern approach to developing solutions, regardless of where the thinking begins”.
Brands
Thermocool brings cool factor to Vande Bharat and Anand Vihar
Home appliance giant makes a splash with train and station branding campaign
NEW DELHI: Thermocool Home Appliances Ltd is turning heads and catching eyes with a unique branding push on the Vande Bharat Express running between New Delhi and Katra, alongside a striking presence at Anand Vihar Railway Station.
By pairing its name with India’s fastest and most stylish train, Thermocool is sending a clear message: innovation, comfort, and reliability are at the heart of its brand. The Vande Bharat Express, celebrated for its speed and sleek design, mirrors the qualities Thermocool promises in every home appliance. Meanwhile, the eye-catching displays at Anand Vihar station connect with thousands of daily commuters and tourists, making the brand impossible to miss.
Thermocool director of operations Tushar Gupta said, “Innovation, comfort, and customer focus have always driven Thermocool. Our collaboration with Vande Bharat Express and Anand Vihar gives us a fantastic stage to share this message with millions of Indians.”
Founded by Rajeev Kumar Gupta, Thermocool champions quality and trust, with Hindi cinema star Saif Ali Khan adding charisma as the brand ambassador. His pan-India appeal perfectly captures Thermocool’s vision of modern, aspirational living.
Thermocool director of sales & marketing Tanuj Gupta added, “Teaming up with one of India’s most iconic train services lets us showcase Thermocool to a wide audience. With Saif Ali Khan on board, we are confident this campaign will strengthen our presence in both urban and rural markets, reminding everyone that Thermocool means quality, innovation, and reliability.”
The campaign blends high-profile branding, influencer engagement, and experiential marketing, ensuring travellers notice and remember the Thermocool experience. From speeding trains to busy railway platforms, the brand is reaching consumers where they move, proving that keeping cool is always in style.
