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Havas Group India bags the creative and media mandate for JBL & Harman Kardon
NEW DELHI: Harman, a wholly-owned subsidiary of Samsung Electronics Co., Ltd., focused on connected technologies for automotive, consumer, and enterprise markets, has awarded it's integrated creative, and media communication mandate to Havas Creative India for its iconic consumer brands – JBL and Harman Kardon. As part of the overall relationship, the agency will be responsible for the integrated creative, digital strategy, and overall media buying and planning for both offline and online mediums.
Last year Havas Creative was awarded the mandate for Infinity, the youngest consumer audio brand by Harman, tuned specifically for India. With this win, Havas creative India becomes the creative agency partner for all of Harman’s consumer brands, JBL, Harman Kardon, and Infinity, that enjoy hugely popular among youth and Indians with discerning choices. The mandate won in a multi-agency pitch, will be focussed on driving visibility and value-driven engagement with their growing audience and fans in the country.
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Speaking on the win, Havas Group India group CEO Rana Barua said “It is indeed a delight for us to strengthen our relationship and partner with HARMAN in India, and add the media and creative mandate for JBL and Harmon Kardon, in addition to working on Infinity. We have been doing some very exciting work on Infinity and with these two brands, the challenge and expectations go up as these are very key players in the audio industry and have very clear objectives and plans. What is sweeter is that we won it with our integrated village model which further emphasises the #BetterTogether philosophy of Havas.”
Harman India head- marketing Yogesh Nambiar said “India is an important market for us and our brands enjoy leadership across various segments in consumer audio. We now want to take it a step further and enhance our customer experience by offering a wider landscape of unique products and experiences. While finding an agency, we were looking for a talented and enthusiastic team that has a passion for music and understands the Indian market, and which could add a meaningful difference to our brands with their power of innovative thinking. I am looking forward to the exciting spaces that Havas will explore to engage with the existing and new consumers of our most popular audio brands.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
