MAM
Havas group acquires digital agency Immerse in Malaysia
MUMBAI: Havas group is strengthening its capabilities in the growing Malaysian market with the acquisition of award-winning digital agency Immerse, which will integrate with the group’s creative operations and will be rebranded as Havas Immerse.
Taking forward Havas’ pioneering Together strategy, Havas Immerse will become an integral part of Havas Village Malaysia by adding its digital prowess and client relationships to the group’s robust creative and media offering in the market.
Immerse was set up in 2004 as a digital agency primarily specialising in providing strategic creative consultancy and digital marketing solutions. The 50-people agency services a diverse portfolio of client brands in Malaysia and Singapore including Volvo, Mitsubishi Motors, F&N, Wrigley and a wide range of Unilever brands such as Dove and Magnum.
Havas Group chairman and CEO Yannick Bolloré said, “We would like to welcome Immerse to the Havas family. Immerse talent will further strengthen our expertise in Malaysia which is an extremely significant market for the Havas group. This acquisition signifies our commitment in this region of Southeast Asia that has witnessed a great momentum in the last few years.”
Following the acquisition, Immerse’s founders Jeffrey Tang and Kerry Khoo will join forces with Andrew Lee, managing director of Havas Malaysia, to lead Havas Immerse reporting into Vishnu Mohan, chairman and CEO of Havas Group Southeast Asia. Additionally, Kerry Khoo will take on the role of chief creative officer for Havas Immerse.
Jeffrey Tang and Kerry Khoo commented, “We have a great relationship with Havas’ local and regional leadership teams, and have been attracted to their entrepreneurial spirit and the agency’s cohesive Havas Village proposition. The Havas Village concept of bringing together the best talent and disciplines under the same roof is especially exciting, as we now have the opportunity to hack our own growth, and immediately offer a full suite of marketing services under one umbrella.”
Vishnu Mohan added, “Immerse reflects Havas’ collaborative and entrepreneurial spirit and we have shared a wonderful relationship with the team for several years. Keeping in mind our shared values and Immerse’s cutting edge digital expertise, Immerse will prove to be a great addition to Havas Village Malaysia.”
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
