AD Agencies
Havas gets listed independently on Euronext Amsterdam
MUMBAI: It’s got its independence at last. Advertising and marketing services giant Havas today announced the successful listing of its ordinary shares on the regulated market of Euronext in Amsterdam under the ticker HAVAS. This follows the completion of its spin-off from Vivendi and the distribution of Havas’s ordinary shares to Vivendi shareholders on a one-for-one basis, approved by them at the combined general shareholders’ meeting on 9 December 2024.
Havas chairman & CEO Yannick Bolloré said: “The successful completion of Havas’s spin-off and listing on Euronext Amsterdam marks a pivotal step towards the realisation of our long-term vision. It gives us additional flexibility to accelerate our growth across our key business lines and strengthens our unique position within the dynamic marketing and communications industry. Our converged strategy, enhanced by exceptional talent, data-driven insights, cutting-edge technology, and targeted acquisitions, places us in the best possible position to be even more creative and strategic, and deliver robust financial performance, creating long-term value for our shareholders. I would like to thank our talented teams for all their hard work and commitment throughout this process, and all our clients for their trust.”
Through its converged strategy, has drawn up a three pronged way forward to drive growth, creativity and innovation by focusing on three key priorities:
1. Strategic acquisitions: Continue its disciplined approach to acquisitions, targeting high-growth markets and expanding its expertise in data analytics, digital transformation, and AI.
2. Investment in innovation: Prioritise the development of capabilities in data, technology, and AI to deliver cutting-edge solutions, ensuring it remains at the forefront of the industry.
3. Increased Collaboration: Implement a group-wide operating system to fuse all Havas’ global expertise, tools and capabilities and further integrate its networks and agencies worldwide.
As disclosed at the capital markets day held on 19 November 2024:
* Havas is aiming to achieve an Adjusted EBIT margin ranging between 14 per cent and 15 per cent by no later than the financial year ending 31 December 2028. Havas is also aiming to generate contributions to net revenue from new acquisitions averaging between €40 million and €50 million per year over the medium term, driven by the execution of the group’s acquisition strategy.
* Havas believes it can achieve the following as of and for the year ending 31 December 2024:
o A change in net revenue on an organic basis ranging between a decrease of one per cent and no change, compared to the year ended 31 December 2023;
o Adjusted EBIT in excess of €330 million, reflecting management of operating expenses (such as personnel and travel expenses);
o Net cash and cash equivalents (excluding lease liabilities and earn-out and buy-out obligations) of around €150 million.
* For the year ending 31 December, 2025, Havas believes it can achieve the following:
o Net revenue on an organic basis growth in excess of two per cent, compared to the year ending 31 December 2024;
o Adjusted EBIT margin ranging between 12.5 per cent and 13.5 per cent
Regarding its dividend policy, Havas says it intends to provide a regular return on capital to its shareholders through an annual dividend payment. This payment is expected to represent around 40 per cent of the net income (group share) for the relevant financial year, starting in 2025 for the financial year ending 31 December 2024.
AD Agencies
Omnicom Q4: Posts big revenue gains amid restructuring
Company trims underperforming units and launches $5B share buyback to reward investors.
MUMBAI: Omnicom has decided that in the world of global advertising, it is better to be a big fish in an even bigger pond. The marketing powerhouse, which recently swallowed its rival IPG, has kicked off 2026 by showing the market that it is not just buying growth – it is engineering it. In a series of bold strategic manoeuvres, the group has doubled its projected cost-savings target to a whopping $1.5 billion over the next three years.
The fourth-quarter results for 2025, released on 18 February 2026, paint a picture of a company in the midst of a massive structural makeover. Reported revenue for the quarter shot up 27.9 per cent to $5,528.8 million, a figure heavily bolstered by the first full month of IPG’s operations under the Omnicom umbrella. For the full year, revenue reached $17,271.9 million, marking a 10.1 per cent increase as the company integrated heavyweights like Acxiom Real iD and Flywheel Commerce Cloud into its next generation Omni platform.
However, bigger does not always mean tidier. The group reported a Gaap net loss of $941.1 million for the final quarter, or $4.02 per diluted share. This was primarily due to a massive $1.1 billion bill for severance and real estate repositioning, alongside a $543.4 million loss on the sale of non-strategic businesses. When these one-off integration headaches are stripped away, the underlying performance looks far more robust, with adjusted net income reaching $607.7 million and earnings per share of $2.59, comfortably ahead of the prior year’s $2.41.
The group is also trimming the fat elsewhere. Management has identified underperforming and non-strategic units representing approximately $2.5 billion in revenue for exit or sale. Meanwhile, smaller majority-owned markets bringing in $700 million are being moved to minority positions. This portfolio pruning is designed to focus the New Omnicom on higher-growth areas like media, creative content, and data-driven consulting.
Investors, it seems, are being kept sweet with a significant return of capital. The board has approved a fresh $5 billion share repurchase program, initiating an immediate $2.5 billion accelerated buyback. This comes on top of $549.6 million paid out in common dividends during the year.
Performance across the sectors was a mixed bag but generally positive in the heavy-hitting divisions. Media and advertising revenue surged 34.4 per cent in the fourth quarter to $3,322.6 million, while public relations grew 12.4 per cent to $500.8 million. On the flip side, branding and retail commerce saw a 7.0 per cent dip. Regionally, the US remains the engine room, with revenue jumping 51.9 per cent to $2,869.1 million in the quarter, while the UK saw a respectable 18.8 per cent rise to $533.2 million.
With a total debt of $9.1 billion following the IPG acquisition, the group is leaning on its cash-generative nature to keep its investment-grade credit rating intact. Free cash flow for the year stood at $2,226.1 million, up from $1,964.7 million in 2024. As the company moves into 2026, the focus is firmly on the Connected Capability model, essentially ensuring that its global army of talent is pulling in the same direction, and more importantly, within a much leaner budget.
