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Havas CX India appoints Amandeep Singh Kochar as EVP –experience strategy & martech head
Havas CX India has strengthened its leadership bench, appointing Amandeep Singh Kochar as executive vice president, experience strategy and martech head, as the group doubles down on customer experience as the core of brand growth.
Based in Gurugram, Kochar will report to Manas Lahiri, chief growth officer of Havas India, who also oversees the Havas CX India operations. He will work closely with leadership teams across the network to position Havas CX India at the centre of client conversations.
In his new role, Kochar will focus on building future-ready customer experience and marketing technology capabilities, spanning martech, CRM and data analytics. His mandate includes strengthening the network’s go-to-market strategy and driving deeper integration across Havas India agencies.
David Shulman, global ceo of Havas CX, said, “I’m thrilled to welcome Amandeep to the Havas CX team. In today’s landscape, brands are increasingly recognizing the importance of uniting communications and experience. Amandeep’s leadership will empower our clients to gain deeper insights into customer needs and develop experiences that deliver on the promises brands communicate.”
Lahiri said customer experience now sits at the heart of brand relationships and long-term value creation. “Across markets, CX is emerging as the core driver of brand relationships, loyalty and long-term value, and today sits at the centre of every client conversation. As brands navigate an increasingly complex marketplace, CX has become the lens through which strategy, creativity, data and technology must converge. Amandeep brings a rare blend of strategic depth, martech expertise and regional leadership experience. His ability to build CX capabilities and drive growth will be critical as we scale our CX strategy and go-to-market practice.”
Kochar said Havas CX India was at a pivotal moment. “Havas India has emerged as one of the most progressive integrated networks today, with a powerful blend of creativity, data and media. Havas CX India is at an exciting inflection point where these capabilities are coming together with technology to deliver real business outcomes. There is no better place to build the future of CX, and I’m looking forward to partnering with Manas and the wider Havas teams to create scalable CX and martech solutions that deliver seamless, impactful consumer journeys.”
Kochar brings 15 years of experience across India and South-east Asia, working with enterprise brands on aligning brand strategy, customer experience and marketing technology. His expertise spans first-party data programmes, personalisation at scale, CRM, martech orchestration and marketing effectiveness. He most recently worked at VML, helping build CX and commerce capabilities across India and South-east Asia, and has also pursued an entrepreneurial consulting stint focused on Bharat-first brands. His client portfolio includes Ford, Colgate, Mahindra, Hindustan Unilever, PepsiCo and BAT.
A frequent contributor to industry thought leadership, Kochar has authored reports for WARC and publishes a biweekly newsletter, Marketing Mediator.
With experience, data and technology now inseparable, Havas is making its bet clear. The future of brand growth, it believes, will be won where experience, martech and meaning meet.
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Creativefuel takes Priyagold’s social media & digital reins
Agency to lead content, strategy and media to boost Priyagold’s digital presence
MUMBAI: Priyagold has teamed up with Creativefuel to sharpen its social media and digital game for 2026. The partnership will see Creativefuel steering the brand’s social strategy, creating content, crafting stories, and driving community engagement across platforms.
On top of that, the agency will manage digital media planning and buying, ensuring Priyagold’s key messages reach the right audience while delivering measurable impact for both brand and performance goals. The aim is a seamless, audience-first digital presence that honours Priyagold’s legacy while keeping pace with today’s fast-moving online world.
“Priyagold has always focused on connecting with consumers across generations,” said Priyagold director Mannas Agarwwal. “Creativefuel’s grasp of digital culture and audience behaviour made them a natural partner for building a consistent and meaningful online story.”
Creativefuel founder and CEO Tushar Sukhramani added, “Priyagold is a household name across generations. Our focus will be on creating a digital presence that is consistent, culturally relevant, and true to the brand’s essence, supported by sharp media execution to deliver real results.”
This win adds to Creativefuel’s growing FMCG portfolio, joining brands like Balaji Wafers in its stable and strengthening its position as one of India’s leading digital partners for consumer brands.
Priyagold, renowned for its trusted presence in Indian households, continues to evolve its communication approach as digital platforms play an ever-increasing role in connecting with consumers.
