AD Agencies
Havas acquires majority stake in Acento to expand public affairs in Spain
PARIS: Havas has tightened its hold on the Iberian advisory scene, acquiring a majority stake in Acento Public Affairs, one of Spain’s most influential public affairs consultancies. The move cements H/Advisors as a heavyweight in strategic communications across Spain and beyond.
Founded in 2019, Acento has quickly made a name for itself, advising clients at the intersection of politics, regulation and reputation. Led by co CEOs Alfonso Alonso and Pepe Blanco, the firm employs more than 50 professionals across Madrid, Barcelona and Brussels.
Under the deal, Acento will be fully integrated into H/Advisors, Havas’ global strategic advisory and public affairs network. The firm will rebrand as H/Advisors and continue under the leadership of Alonso and Blanco, while gaining access to a worldwide bench of 1,500 specialists across 50 offices.
For Havas, the acquisition is another confident step in an expansion streak that has seen H/Advisors grow through targeted buys, including Gauly Advisors in Germany, Cunha Vaz and Associados in Portugal, Australian Public Affairs in Australia, and Klareco Communications in Singapore. In Spain, H/Advisors has been present since 2022 following the acquisition of Tinkle.
Havas chairman and CEO Yannick Bolloré, said Spain and Portugal remain key markets for the group. He welcomed Acento’s leadership and team, adding that they would help set new standards in strategic advisory communications across regions.
Alonso described the move as a natural next chapter for Acento, noting the shared values and focus on senior level counsel. Blanco added that joining a multinational group with a strong commitment to public affairs would allow the firm to truly think and act globally.
Europe sits high on H/Advisors’ priority list. Over the past year, the network has strengthened its Brussels presence, bringing together teams from Acento Brussels and Gauly Advisors close to the heart of EU decision making.
H/Advisors executive chairman and Havas executive vice president Stéphane Fouks, said the deal underlines the growing importance of public affairs and strategic communications as organisations navigate political and reputational complexity. Strengthening leadership in Spain and Europe, he said, is central to H/Advisors’ ambition to build a truly international advisory group.
In short, Havas is not just buying scale. It is buying influence, insight and a sharper voice in a region where the conversation increasingly matters.
AD Agencies
AdTrust Summit 2026 to examine trust, AI and Gen Alpha in advertising
Two-day summit in Mumbai to explore ethics, regulation and the future of advertising trust
MUMBAI: At a time when advertising is navigating a delicate trust deficit, the Advertising Standards Council of India is preparing to bring the industry to the table. On 17 and 18 March, the body will host the inaugural AdTrust Summit 2026 in Mumbai, a two-day gathering designed to spark conversation around responsibility, regulation and credibility in modern advertising.
The summit, to be held at the Jio World Convention Centre in Bandra Kurla Complex, will bring together leaders from advertising, media, technology and policy to examine how brands can build trust in a marketplace increasingly shaped by algorithms, influencers and artificial intelligence.
In an age of deepfakes, dark patterns and blurred lines between content and commerce, the question is no longer just how brands capture attention, but whether audiences believe what they see. The AdTrust Summit aims to unpack that challenge.
Day one will turn its attention to the youngest digital natives. Titled Decoding Gen Alpha, the session will unveil ‘What the Sigma?’, a study by ASCI and Futurebrands Consulting that explores how children growing up in a hyper-digital environment encounter advertising and commercial messaging.
The report presentation will be delivered by Santosh Desai, founder and director at Think9 Consumer Technologies and a social commentator known for his insights into consumer behaviour. The discussion that follows will attempt to decode how Gen Alpha consumes media, interacts with brands and navigates the growing overlap between entertainment and marketing.
In a move that mirrors the subject itself, two Gen Alpha students will also join the conversation, offering a rare perspective from the generation advertisers are trying to understand.
The second panel of the day will shift the focus from observation to implication, asking what the report’s findings mean for brands, agencies and society. Speakers include Karthik Srinivasan, communications strategy consultant; Preeti Vyas, president at Mythik; and Abigail Dias, associate president planning at Ogilvy. The session will be moderated by Sonali Krishna, editor at ET Brand Equity.
Day two moves from insight to regulation. Under the theme From Compliance to Trust, ASCI will release its Ad Law Compendium, a comprehensive guide to India’s advertising regulations.
The day will open with a keynote by Sudhanshu Vats, chairman at ASCI and managing director at Pidilite Industries, followed by a chief guest address by Sanjay Jaju, secretary at the Ministry of Information and Broadcasting.
Legal experts from Khaitan & Co., including Haigreve Khaitan, senior partner, and Tanu Banerjee, partner, will present an overview of the current advertising law landscape in India and examine whether existing frameworks are equipped to deal with emerging technologies and formats.
Subsequent panels will explore issues increasingly shaping the industry’s ethical compass. Conversations will range from the limits of persuasive design and the rise of dark patterns, to the growing scrutiny brands face from digital creators and consumer watchdogs.
One session will also feature Revant Himatsingka, widely known online as the Food Pharmer, whose critiques of packaged food brands have sparked debate around transparency and corporate accountability.
Later discussions will turn toward media literacy among Gen Alpha, asking how children can be equipped to navigate a digital world where gaming, content and commerce are becoming indistinguishable.
The summit will conclude with a final panel on the future of advertising, bringing together voices from agencies, legal circles and technology platforms to discuss how innovation, intelligence and integrity can coexist.
For an industry built on persuasion, trust has always been its quiet currency. But as audiences grow more sceptical and digital ecosystems more complex, that currency is under pressure.
Events like the AdTrust Summit suggest the advertising world knows it cannot afford to take credibility for granted. The real challenge now is turning conversation into commitment.
