MAM
Harvest Gold unveils new logo in brand revamp
Mumbai: Harvest Gold, a bakery food brand, has revamped its visual identity with a new logo and packaging to strengthen its brand positioning.
With this fresh transformation, Harvest Gold aims to influence the buying decisions of young Indians, and reinforce the brand ethos ‘Wahi Swaad, Naya Andaaz’, the brand said in a statement on Thursday.
The new packaging brings several changes in the front panel of the packets, including a personalized call-out in every variant, a wider red strip, use of new-age font, better visibility of product type, and use of logo beyond the seal of the packet, it added.
Speaking about the brand makeover, Harvest Gold’s MD Raj Kanwar Singh shared, “The new logo of Harvest Gold is quintessentially Indian. It has been designed keeping in mind the fact that our audience is becoming more diverse every day. The new logo resonates with the vibrant and dynamic spirit of young and effervescent India. The sun in the new Logo reflects the energy and rededicated hope that inspires people to make the best of each day.”
The new design will be visible on all Harvest Gold products, as well as in shops, on vehicles, and merchandise starting 9 July.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
