MAM
Harley-Davidson India launches #FreedomStoriesIndia : Social media campaign highlighting unique stories of Harley Riders
MUMBAI: Building on its approach to transform owners into brand ambassadors, Harley-Davidson India has launched an innovative campaign on social media that also inspires the new wave of riders. Harley-Davidson’s #FreedomStoriesIndia is an initiative that captures the journeys and philosophies of passionate members of the Harley Owners Group (H.O.G. ®). The first episode of the video series that went live on the brand’s social media platforms on February 20, showcases the relationship shared by the first seven Regional Directors of the H.O.G. Community with their machines & the bond within.
The first leg of #FreedomStoriesIndia is an eight-part series highlighting the brand’s affinity with seven prominent flagbearers of the community – Bikram Puri (Pune), Farooq Ahmed (Bangalore), Harpreet Singh Khurmi (Delhi), Salamat Sharieff (Bangalore), Saurin Shah (Ahmedabad), Sreedhar Raju (Mumbai) and Vinay Singh Rajput (Ahmedabad) – the first appointed Regional Directors in the H.O.G. Community who have been heavily invested in building the large Harley Owners Group network since its inception in India. Every episode delves deeper into their stories as every owner is seen narrating their own story emphasizing why riding really matters and how Harley-Davidson has changed their lives by adding the element of freedom. Throughout the year, Harley-Davidson India will be identifying interesting stories of H.O.G. members and narrating their tales as part of the #FreedomStoriesIndia initiative. Perfectly summarizing the Harley-Davidson way of life, the video series will enhance the sense of “oneness” in the community.
Speaking about the film, Sajeev Rajasekharan, Managing Director, Harley-Davidson India, said, “#FreedomStoriesIndia displays a special flavor of the H.O.G. community to the world. Harley-Davidson has always stood for freedom of expression and the video series beautifully captures this. Over the last decade, Harley owners have stood by us and have helped us to grow from strength to strength and this campaign is our way of celebrating the H.O.G. community. Our focus has always been to put our riders at the forefront and with #FreedomStoriesIndia, we have nailed it.”
For Harley-Davidson India, it has been a decade of leading by example when it comes to successful community engagement through various initiatives such as Find Your Freedom, Custom Contests, India H.O.G. Rally & Zonal Rallies, strong awards and recognition programmes, Harley-Davidson Riding Academy, Harley Rock Riders and Passport to Freedom. Today, the H.O.G. community is the largest offline social network in India with 7,500 live members. Since its inception in 2012, the Harley Owners Group has attracted 20,000 members in India to define their freedom of expression through its heavy emphasis on community building.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
