MAM
Hardip Singh Goindi joins Three Wheels United as COO
MUMBAI: Bengaluru-based Three Wheels United (TWU) has appointed Hardip Singh Goindi as the company’s chief operating officer (COO).
An industry veteran, Goindi brings 38 plus years of leadership experience in managing operations for well-known automotive brands in domestic and international markets. He will lead TWU’s expansion across multiple cities and focus on building strategic partnerships for the company.
Goindi has previously worked at Piaggio Vehicles as executive vice president where he was responsible for manufacturing operations, domestic marketing, sales, after market service, international business and parts business. Prior to Piaggio, he was president-marketing at TVS Motor Company. In his 12 year long stint at TVS, he also served as the senior vice president for international business and three-wheelers.
The IIM-Ahmedabad alum also had a stint as the head of marketing and sales at Mahindra Holidays and Resorts.
Three Wheels United CEO and co-founder Cedrick Tandong said, “We are thrilled to have Hardip join our leadership team. His wealth of experience and successful track record in the automotive industry, specifically in the category of three wheelers, will be invaluable to us as we rapidly expand into newer markets and enter into the next phase of growth.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
