MAM
Hard Rock Cafe along with Earthful Foundation unifies ace musicians for a fund-raising concert #ForAssam
MUMBAI: Iconic live music destination Hard Rock Cafe is set to host a power packed fundraising concert #ForAssam to aid victims of the calamitous floods on 2nd August, 2019 in Mumbai. The gig will unite the most remarkable names in the Indian music industry that will render their support to contribute to the lives of locals affected in the region.
An initiative started by the extremely talented Papon, the event will witness performances by iconic musicians like Vishal Dadlani, Shekhar Ravjiani, , Shantanu Moitra, Aditi Singh Sharma, Shilpa Rao, Akriti Kakkar,, Richa Sharma, Mohan Kannan, Harshdeep Kaur, Neeti Mohan, Benny Dayal, , and Dipannita Sharma. The star-studded charitable evening will bask in the magnanimity of these artistes while marking a new beginning #ForAssam. It will kick-start with an electrifying performance by Kalyan Baruah’s new blues band 'Fish Curry Blues', Project Baartalaap and Nilotpal Bora followed by high – octane renditions of the season's biggest hits across genres by the Bollywood maestros. Championing the cause, Papon will set the stage ablaze with his most popular tracks titled Moh Moh ke Dhaage, Kaun Mera and Jhuk Na Paunga.
Commenting on the event, Mr. Sanjay Mahtani, Co-Founder and Director, JSM Corporation India said, "We at Hard Rock Cafe have always believed in making a difference through the medium of music. We are honoured to be a part of this noble initiative and are leaving no stone unturned to make it a success."
Jiyein kyun famed songster, Papon said, "This is our contribution to revive the spirit of the land of the red river and blue hills. The entire music fraternity stands in solidarity with the flood – hit Assam and empathises with the plight of the victims. Together we will rebuild the lives of our brothers and sisters affected by the calamity. I also take this opportunity to extend my gratitude to all the fellow musicians who instantly agreed to partake in this relief project despite their prior commitments."
Proceeds from the evening will be directed to Earthful Foundation that will use it to better the situation in Assam.
MAM
Huella Services appoints Pankajj Rai as vice president – Ad sales
Media veteran with 18 years experience to lead monetisation and partnerships.
MUMBAI: When the ad game gets smarter, companies often look for someone who knows how to sell the story behind the screen. Huella Services has appointed Pankajj Rai as vice president for Ad sales, a move aimed at strengthening the company’s advertising and monetisation strategy as it expands its technology-led media offerings.
Rai brings over 18 years of experience across broadcast and digital media and will oversee monetisation initiatives for Newsroom AI, while also helping shape Huella’s next phase of development in interactive and AI-led advertising solutions.
Based in Delhi NCR, he will work closely with the founders and leadership team to align product capabilities with market needs, while driving partner development and go-to-market strategies for the company’s advertising platforms.
Rai’s career spans senior roles across some of India’s prominent media organisations. Before joining Huella, he served as business head for Wion and Zee Business at Zee Media Corporation. Earlier, he was national sales head at QYOU Media, where he led commercial partnerships and advertising growth.
His experience also includes managing commercial operations for major television brands such as Zee TV, Zee Cinema and Zee Bollywood, with responsibilities spanning North and East India.
Commenting on the appointment, Huella, co-founder and CEO Prrincey Roy said the company is strengthening its leadership team as it prepares for the next phase of growth.
“We’re thrilled to welcome Pankajj at a time when Huella is expanding both its portfolio and ambition. His depth of experience and strategic lens make him an invaluable addition as we build not just better products, but better outcomes for our partners and brands,” Roy said.
Huella Services is currently building technology driven advertising platforms that integrate AI powered content ecosystems with brand engagement, reflecting a broader shift in the media industry towards data driven and interactive advertising formats.
With Rai now leading ad sales and monetisation, the company aims to deepen relationships with advertisers while scaling its AI driven media products in an increasingly competitive digital advertising landscape.
