MAM
Happyness.me launches employee voice 24/7 platform
KOLKATA: When employees may freely air their views, without fear of attracting the management’s ire, it would make for a happy organisation and inevitably progress for the company, especially in these COVID-19 pandemic times.
Based on this premise of taking positive worker engagement to the next level, House of Cheer, a company promoted by media veteran and former COO of Viacom18 Raj Nayak, announced it will offer its service, tech-enabled Employee Voice 24/7 platform, to small, medium and large companies, free of cost for an extended period of six months.
The initiative comes as a complementary service for corporate leaders and employees of firms, big and small across India, who continue in their resolute defiance of COVID-19 challenges, to not only stay afloat, but also prosper and grow during the ongoing pandemic.
Launched under the happyness.me brand, Employee Voice 24/7 will now be offered to every company (small, medium & large) in India for an extended period of six months.
Employee Voice 24/7 empowers C-Suite leaders to listen to their people to better understand, in real time, how they are feeling. Across all organizations, the service enables each employee to anonymously share her/his feelings at any given point of time, 24/7, even multiple times a day.
The platform will organize all individual employee feedback into a unique dashboard with actionable insights that can inform and empower leadership to improve communication finally aimed at employee well-being.
House Of Cheer managing partner Namrata Tata said: “The world is still in the throes of the worst global disaster in living human memory, and the pandemic has impacted lives in unimaginable ways. As companies and their employees struggle to overcome the challenges, it is an undisputable fact that at all times; the state of mind of employees has an important bearing on both – their own happiness (quotient), and the performance and fortunes of the company.”
“We have rolled out this free service to encourage organisations to connect with their people on a real-time basis,” said Tata, added, “We would therefore encourage leaders of every organization, regardless of size, to make Employee Voice 24/7 service a partner in their growth efforts. Communication is a two-way street, and you need to hear from your people, just as much as they need to hear from you.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
