MAM
Happy Pawdcast launches merchandise with The Souled Store
Season 2 success leads to co-branded line celebrating pet-parent bond.
MUMBAI: The Happy Pawdcast just gave fans something to wag their tails about because when your favourite pet show gets merch, even the couch starts feeling like a runway. Building on the momentum of Season 2 which reached over 14 million pet lovers, clocked more than 20,000 hours of content consumption and engaged over 23,000 users, The Happy Pawdcast has teamed up with The Souled Store for an exclusive co-branded merchandise collection. The line translates the podcast’s emotional core into wearable designs that celebrate the everyday bond between pets and their parents.
Hosted by Sonali Bendre and Icy Behl, Season 2 featured candid conversations with celebrity pet parents including Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor and Amala Akkineni. The episodes tackled responsible adoption, stray welfare, pet emotional well-being and debunked common care myths, earning strong resonance across digital platforms.
Sonali Bendre said, “Season 2 reaffirmed how deeply people connect with stories around pets, responsibility, and companionship. This collaboration with The Souled Store is a natural extension of that bond, taking the conversations beyond the screen and turning shared emotions into something tangible for pet parents.”
Rose Audio Visuals head of marketing & branded content Megha H Desai added, “With Season 2, The Happy Pawdcast evolved from a content property into a strong, community-led IP. The collaboration with The Souled Store reflects our approach to building meaningful extensions around our shows where audience insight, brand alignment, and scale come together.”
The Souled Store co-founder Vedang Patel noted, “Pet parenting today is as much about identity and expression as it is about care and responsibility. This collaboration allowed us to tap into a deeply engaged, emotionally invested community and co-create designs that feel authentic and accessible.”
Produced by Rosepod (the podcasting division of Rose Audio Visuals), the merchandise marks the podcast’s shift from audio-video content into a broader lifestyle IP, while aligning with The Souled Store’s focus on pop-culture-led, community-first products and its animal welfare initiatives through World For All.
In a pet-parent world where love often comes with a leash and a hoodie, The Happy Pawdcast isn’t just telling stories anymore, it’s letting fans wear them, proving the bond between humans and their fur-babies deserves more than likes, it deserves to be flaunted.
MAM
Delhivery appoints Neelam Dhawan as Chairperson
Tech veteran succeeds Deepak Kapoor effective 1 April 2026.
MUMBAI: Neelam Dhawan just took the driver’s seat at Delhivery because when logistics needs sharper direction, even the board calls in a Microsoft-level navigator. Delhivery has appointed Neelam Dhawan as non-executive independent director effective 20 March 2026, with her elevation to chairperson of the Board from 1 April 2026. She succeeds Deepak Kapoor, who steps down after more than eight years, as disclosed in the company’s regulatory filing on 31 January 2026.
Dhawan brings over three decades of leadership in technology, having served as managing director at HP India Sales, Hewlett-Packard Enterprise India and Microsoft India. A graduate in Economics from St. Stephen’s College and an MBA from FMS, Delhi University, she is recognised by Fortune, Forbes and Business Today as one of the ‘Most Powerful Women in Business’. She has shaped India’s IT sector, served on the NASSCOM Executive Council (2009–2017) and is a strong advocate for workplace diversity and STEM education for girls.
She currently serves as independent director on the boards of Hindustan Unilever, Tech Mahindra, Ather Energy, Fractal Analytics, Capillary Technologies India and Capita PLC, and as a director at Nudge Lifeskills Foundation.
Delhivery, MD & CEO Sahil Barua said, “We are delighted to welcome Neelam Dhawan to the Delhivery Board as our Chairperson. Her exceptional track record in leading some of the world’s most iconic technology companies, as well as her diverse set of experiences as a seasoned Board Member will be invaluable as Delhivery continues to scale its technology-led logistics platform.”
In a logistics world where speed and strategy must race in sync, Delhivery isn’t just adding a chairperson, it’s bringing aboard a proven leader who knows how to steer complex tech ecosystems through growth lanes and beyond.
