MAM
Happy Mumbai wins two accounts
MUMBAI: The Mumbai office of Happy Creative Services, a Bengaluru-based creative idea shop, has bagged two new clients – Erosnow.com and Ola Cabs.
Erosnow.com is the digital arm of the movie company Eros International. It is a subscription-based website where people can watch Bollywood movies on demand and also features Tamil and Telugu movies. Erosnow.com shall also offer music and humour content alongside the movie offering.
On winning the account, Happy Creative Services Mumbai GM Pallavi Nayak said: “Its an opportunity to take Bollywood to the world. And we can‘t think Eros enough for choosing us to do the job. We have a lot of exciting things planned for the global audience. Its all about the movies and that can only be fun and entertaining.”
Ola Cabs is a technology-based cab service that allows people to book a cab directly through an app on smart phones in addition to provision for booking via telephone and the web. Currently operating in Mumbai, Delhi and Bangalore, the company plans to establish its presence in eight cities within the year.
Happy Creative Services CEO Kartik Iyer said, “It‘s about time we had a proper organized cab service in our country. We‘re really excited to be working with Ola Cabs to launch their brand in the country and closer to each city.”
Ola Cabs CEO Bhavish Aggarwal CEO added, “I was impressed with the simplicity and broad appeal of Happy‘s past work and that‘s exactly what we wanted at Ola.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
