Brands
Happiest Health names Bharati Jajoo medical director, BodyDynamics unit
Veteran clinician to drive rehabilitation and workplace health strategy
BENGALURU: Happiest Health has appointed Bharati Jajoo as medical director, BodyDynamics, as the company sharpens its push into rehabilitation-led wellness and workplace health.
Based in Bengaluru, Jajoo brings more than 35 years of clinical leadership in occupational therapy to the BodyDynamics unit, which offers integrated rehabilitation spanning ergonomics, physiotherapy and yoga.
The appointment marks a strategic expansion of Happiest Health’s care continuum, positioning BodyDynamics as a bridge between clinical rehabilitation and performance-oriented wellness for both enterprises and individuals.
Happiest Health chairman and chief strategy officer Ashok Soota, said the company aims to build a scalable, science-led wellness ecosystem combining prevention, rehabilitation and performance enhancement. Over the coming years, the group plans to expand BodyDynamics clinics, corporate ergonomics services, physiotherapy and yoga offerings across Bangalore, creating a model that can be replicated in other markets.
Co-chairman and COO Davis Karedan, said Jajoo’s leadership would help translate clinical excellence into consistent, human-centric care experiences, spanning both individual wellness journeys and enterprise solutions.
Jajoo said her focus would be on building evidence-based, proactive health models that integrate prevention, intervention and long-term physical resilience.
BodyDynamics will serve both corporate clients, through standardised occupational ergonomics and performance health programmes and consumers, via rehabilitation and biomechanics-led preventive care delivered through clinics and wellness centres.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
