Brands
Happiest Health names Bharati Jajoo medical director, BodyDynamics unit
Veteran clinician to drive rehabilitation and workplace health strategy
BENGALURU: Happiest Health has appointed Bharati Jajoo as medical director, BodyDynamics, as the company sharpens its push into rehabilitation-led wellness and workplace health.
Based in Bengaluru, Jajoo brings more than 35 years of clinical leadership in occupational therapy to the BodyDynamics unit, which offers integrated rehabilitation spanning ergonomics, physiotherapy and yoga.
The appointment marks a strategic expansion of Happiest Health’s care continuum, positioning BodyDynamics as a bridge between clinical rehabilitation and performance-oriented wellness for both enterprises and individuals.
Happiest Health chairman and chief strategy officer Ashok Soota, said the company aims to build a scalable, science-led wellness ecosystem combining prevention, rehabilitation and performance enhancement. Over the coming years, the group plans to expand BodyDynamics clinics, corporate ergonomics services, physiotherapy and yoga offerings across Bangalore, creating a model that can be replicated in other markets.
Co-chairman and COO Davis Karedan, said Jajoo’s leadership would help translate clinical excellence into consistent, human-centric care experiences, spanning both individual wellness journeys and enterprise solutions.
Jajoo said her focus would be on building evidence-based, proactive health models that integrate prevention, intervention and long-term physical resilience.
BodyDynamics will serve both corporate clients, through standardised occupational ergonomics and performance health programmes and consumers, via rehabilitation and biomechanics-led preventive care delivered through clinics and wellness centres.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
