MAM
Hansgrohe taps Abdulkader Bengali to make a splash in India growth plans
MUMBAI: Hansgrohe is turning on the growth taps in India and Abdulkader Bengali is the man holding the handle. The premium German bathroom and kitchen solutions giant has appointed Bengali as managing director for India operations, effective 18 August 2025, signalling a fresh push in one of the world’s fastest-growing bath fittings markets.
Bengali brings over 26 years of leadership experience across construction and building materials, with a flair for business turnarounds. At Sintex BAPL, he spearheaded the Water Management Solutions division, while at ALP Aeroflex he engineered a full-fledged transformation as COO. His earlier stint leading Owens Corning’s India and SAARC operations adds global heft. A gold medallist engineer from NIT Surat and an Executive MBA from SP Jain, Bengali has built a career turning underperformers into high-growth stories.
The timing is no accident. India’s bath fittings market is pegged at 11.49 billion dollars in 2025, and set to surge to 16.67 billion dollars by 2030 at a 7.74 per cent CAGR. The luxury segment alone, worth 5.27 billion dollars in 2024, is forecast to nearly double to 10.93 billion dollars by 2032 with a robust 9.5 per cent CAGR. Hansgrohe, founded in 1901 in Germany and now present in over 190 countries, sees India as a key strategic play.
“Bengali’s track record in transforming businesses makes him the ideal leader,” said Hansgrohe Group vice president Asia Thomas Stopper. With expertise in P&L management, sales excellence, and operational optimisation, Bengali is expected to scale Hansgrohe’s Indian footprint, bringing its famed Black Forest design and sustainable water technologies to a wider base of consumers.
From Black Forest to Bengaluru, Hansgrohe’s bet is clear: India’s rising disposable incomes and urban aspirations make it the perfect market to flow into the future.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
