MAM
Hansgrohe taps Abdulkader Bengali to make a splash in India growth plans
MUMBAI: Hansgrohe is turning on the growth taps in India and Abdulkader Bengali is the man holding the handle. The premium German bathroom and kitchen solutions giant has appointed Bengali as managing director for India operations, effective 18 August 2025, signalling a fresh push in one of the world’s fastest-growing bath fittings markets.
Bengali brings over 26 years of leadership experience across construction and building materials, with a flair for business turnarounds. At Sintex BAPL, he spearheaded the Water Management Solutions division, while at ALP Aeroflex he engineered a full-fledged transformation as COO. His earlier stint leading Owens Corning’s India and SAARC operations adds global heft. A gold medallist engineer from NIT Surat and an Executive MBA from SP Jain, Bengali has built a career turning underperformers into high-growth stories.
The timing is no accident. India’s bath fittings market is pegged at 11.49 billion dollars in 2025, and set to surge to 16.67 billion dollars by 2030 at a 7.74 per cent CAGR. The luxury segment alone, worth 5.27 billion dollars in 2024, is forecast to nearly double to 10.93 billion dollars by 2032 with a robust 9.5 per cent CAGR. Hansgrohe, founded in 1901 in Germany and now present in over 190 countries, sees India as a key strategic play.
“Bengali’s track record in transforming businesses makes him the ideal leader,” said Hansgrohe Group vice president Asia Thomas Stopper. With expertise in P&L management, sales excellence, and operational optimisation, Bengali is expected to scale Hansgrohe’s Indian footprint, bringing its famed Black Forest design and sustainable water technologies to a wider base of consumers.
From Black Forest to Bengaluru, Hansgrohe’s bet is clear: India’s rising disposable incomes and urban aspirations make it the perfect market to flow into the future.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
