AD Agencies
Hanmer & Partners appointed PR agency for Emirates Airline
MUMBAI, 9 January, 2006: Hanmer & Partners Communications Private Ltd, one of the fastest growing communication agencies in the country, has been appointed the Public Relations agency for Emirates Airline in key Indian cities. Hanmer & Partners will look into the communication needs of Emirates in Mumbai, Chennai, Kochi, Hyderabad and Trivandrum.
Emirates, the Dubai-based international airline, is one of the world’s fastest growing airlines with a rapidly expanding global network. It has been operating in India for the past 20 years.
Hanmer & Partners is the public relations agency for prestigious clients such as Nirma, Kinetic Motor Company, CNBC-TV18, LG Electronics India Pvt Ltd, Gujarat Narmada Valley Fertilizers Corporation Ltd, Gujarat Ambuja Cements Limited, Goodlass Nerolac, Mudra Communications, Western Union Money Transfer, HDFC Mutual Fund, Baume & Mercier, Discovery Network, Star Gold, Star Utsav and SpiceJet Ltd, amongst others.
Sunil Gautam, Managing Director of Hanmer & Partners, said, “It would be exciting to work with Emirates, one of the leading international airlines. We believe we can add value to their global image through our PR endeavour. Emirates will help us prove our expertise in the southern markets of Chennai, Kochi, Hyderabad and Trivandrum in addition to our strong presence in Mumbai.”
Hanmer & Partners, with a presence in 31 cities in India, offers a bouquet of services including strategic counseling, corporate image management, brand support, financial public relations, events and promotions, and crisis communications, apart from media relations.
The company is also the sole affiliate of Manning, Selvage & Lee, US, which is one of the leading global public relation firms, and has an alliance with advertising firm Saatchi & Saatchi, Ambience Publicis, Publicis India, Mudra Communications and Network Advertising.
For further information on the services offered by Hanmer & Partners Communications Private Limited please log onto www.hanmerpr.com
For further information contact:
Glen D’Souza / Janice Goveas / Meera Warrier
T 022 5636 5969 / 5552 4600
M 98214 14845 / 98193 16878 / 98204 86177
E glen@hanmerpr.com / janice@hanmerpr.com / meera@hanmerpr.com
Best Regards
Mariam Joseph
Hanmer & Partners Communications Pvt. Ltd.
3rd Floor, Rehem Mansion I
42, Shahid Bhagat Singh Road
Colaba, Mumbai 400 001, INDIA
Tel: +91-22-56335969/55524600
Fax: +91-22-55524678
AD Agencies
AdTrust Summit 2026 to examine trust, AI and Gen Alpha in advertising
Two-day summit in Mumbai to explore ethics, regulation and the future of advertising trust
MUMBAI: At a time when advertising is navigating a delicate trust deficit, the Advertising Standards Council of India is preparing to bring the industry to the table. On 17 and 18 March, the body will host the inaugural AdTrust Summit 2026 in Mumbai, a two-day gathering designed to spark conversation around responsibility, regulation and credibility in modern advertising.
The summit, to be held at the Jio World Convention Centre in Bandra Kurla Complex, will bring together leaders from advertising, media, technology and policy to examine how brands can build trust in a marketplace increasingly shaped by algorithms, influencers and artificial intelligence.
In an age of deepfakes, dark patterns and blurred lines between content and commerce, the question is no longer just how brands capture attention, but whether audiences believe what they see. The AdTrust Summit aims to unpack that challenge.
Day one will turn its attention to the youngest digital natives. Titled Decoding Gen Alpha, the session will unveil ‘What the Sigma?’, a study by ASCI and Futurebrands Consulting that explores how children growing up in a hyper-digital environment encounter advertising and commercial messaging.
The report presentation will be delivered by Santosh Desai, founder and director at Think9 Consumer Technologies and a social commentator known for his insights into consumer behaviour. The discussion that follows will attempt to decode how Gen Alpha consumes media, interacts with brands and navigates the growing overlap between entertainment and marketing.
In a move that mirrors the subject itself, two Gen Alpha students will also join the conversation, offering a rare perspective from the generation advertisers are trying to understand.
The second panel of the day will shift the focus from observation to implication, asking what the report’s findings mean for brands, agencies and society. Speakers include Karthik Srinivasan, communications strategy consultant; Preeti Vyas, president at Mythik; and Abigail Dias, associate president planning at Ogilvy. The session will be moderated by Sonali Krishna, editor at ET Brand Equity.
Day two moves from insight to regulation. Under the theme From Compliance to Trust, ASCI will release its Ad Law Compendium, a comprehensive guide to India’s advertising regulations.
The day will open with a keynote by Sudhanshu Vats, chairman at ASCI and managing director at Pidilite Industries, followed by a chief guest address by Sanjay Jaju, secretary at the Ministry of Information and Broadcasting.
Legal experts from Khaitan & Co., including Haigreve Khaitan, senior partner, and Tanu Banerjee, partner, will present an overview of the current advertising law landscape in India and examine whether existing frameworks are equipped to deal with emerging technologies and formats.
Subsequent panels will explore issues increasingly shaping the industry’s ethical compass. Conversations will range from the limits of persuasive design and the rise of dark patterns, to the growing scrutiny brands face from digital creators and consumer watchdogs.
One session will also feature Revant Himatsingka, widely known online as the Food Pharmer, whose critiques of packaged food brands have sparked debate around transparency and corporate accountability.
Later discussions will turn toward media literacy among Gen Alpha, asking how children can be equipped to navigate a digital world where gaming, content and commerce are becoming indistinguishable.
The summit will conclude with a final panel on the future of advertising, bringing together voices from agencies, legal circles and technology platforms to discuss how innovation, intelligence and integrity can coexist.
For an industry built on persuasion, trust has always been its quiet currency. But as audiences grow more sceptical and digital ecosystems more complex, that currency is under pressure.
Events like the AdTrust Summit suggest the advertising world knows it cannot afford to take credibility for granted. The real challenge now is turning conversation into commitment.
