MAM
Hakuhodo Percept walks away with Costa Coffee’s creative duties
MUMBAI: Hakuhodo Percept has bagged the creative duties of Costa Coffee, following a multi-agency pitch that took place in December-January.
The account is being serviced out of the agency’s Delhi office.
Hakuhodo Percept Executive Director Elvis Sequeira is heading the team handling the account. He told indiantelevision.com that the agency has already started working on the account. They have worked on a campaign titled ‘India’s Best Cappuccino’ which they will be rolling out soon.
The agency will also be doing other activities in order to engage with the consumers.
Costa Coffee is a British multinational coffee house company with headquarters in Dunstable, United Kingdom, and is a wholly owned subsidiary of Whitbread PLC.
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
