Brands
Hair to the Throne with SpongeBob and KT Kids’ new shampoo showstopper
MUMBAI: Tangles, tears, and toddler tantrums every parent knows the struggle. But now, there’s a new hair hero in town, and he lives in a pineapple under the sea. In a first-of-its-kind move, KT Professional, India’s leading salon-grade haircare brand, has partnered with JioStar Consumer Products to launch KT Kids, India’s first paediatric-approved, dermatologically tested, natural haircare range for children aged 3 to 12. Adding a splash of fun to the formula? None other than Spongebob Squarepants, who lends his goofy grin to this vibrant new collection.
Launched during Mother’s Day week, KT Kids is a tribute to modern parenting especially for mothers who juggle style, safety, and snags on a daily basis. Addressing real concerns like dryness, tangling, and scalp sensitivity, the KT Kids line is free of toxins and crafted with age-specific formulations for children aged 3–7 and 8–12.
This is not just another FMCG product drop, it’s a celebration of care, created to take the stress out of everyday grooming rituals. With Spongebob’s cheerful face on the label and science-backed ingredients inside, the range delivers joy in both packaging and performance.
“We are proud to launch KT Kids, a category-defining range that solves everyday hair care problems for children using a safe, fun, and trusted approach,” said KT Kids founder Dhruv Sayani. “We are happy to have associated with JioStar Consumer Products and add the joy of SpongeBob SquarePants to the product range. KT Kids is our Mother’s Day tribute, a gift of safety, love, and care to mothers across India. It’s a game-changer for the Indian market”
“SpongeBob SquarePants is an iconic global franchise and a favourite among audiences in India. This association is a shining example of blending a thoughtfully curated product range with a beloved character that evokes nostalgia, fun, and cheer making it emotionally meaningful,” said a JioStar Consumer Products spokesperson.
The range includes shampoos, conditioners, detangling sprays, and daily essentials, all developed with input from dermatologists and designed with children’s unique needs in mind. Products will be available on leading e-commerce platforms and retail outlets across India, making it easy for parents to pick the best for their little ones.
With this launch, KT Kids doesn’t just enter the market, it defines a new category: haircare that’s safe, smart, and SpongeBob-approved.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
