MAM
Haier India forays into the mobile space
MUMBAI: The home appliance major Haier, touted as the second largest home appliances brand in the world, today unveiled seven GSM state of the art mobile phones officially foraying into the mobile handset segment in India. The range of phones include entry level cost effective phones like Z 100 offering a standby time of 18 days to a handset that comes with FM radio to high end models like the P 7 which is said to be the world’s first pen phone with 300K pixel camera and a dicta phone.
Haier mobile phones are being launched all over India in a span of 15 days. Haier arrived in India in June 2004.
Speaking on the occasion Haier India president and CEO TK Banerjee said, “It is our pleasure to be a part of the rapidly growing Indian cellular industry. We hope to have a significant presence in the Indian mobile telephony segment by the end of year. We hope that our phones with their unique features which have made them popular worldwide will also be widely welcomed by the Indian consumers. Introduction of mobile phones also reflect Haier India’s commitment to provide best and latest technology to Indian consumers.”
Haier India director Pranay Dhabhai added, ” Haier has a vast range of mobile phone models and these seven models are most suited for the Indian market as they cater to the requirement of all segments and user needs. Our entire range of mobile phones comprising over sixty models is designed to meet individual customer requirements.”
The company officials also stated that the aim was to be among the top four players who constitute 90 per cent of the market today. Coming to distribution, Haier has tied up with Trust Telecom who will act as the national distributor for the company’s mobile arm. A nation wide after sales service network has already been set up, which is in the process of expansion.
A full range of CDMA phones will be launched in three months.
The base line for Haier mobile phones is coined as ‘Talk your talk’. The company also enjoys strategic alliances for component sourcing with Intel, Fujitsu and other world leaders.
If you are actively investing to grow your money month after month, you already understand the value of planning ahead. SIPs, long-term portfolios, retirement planning and goal-based investing all point to one thing. You are building a future with intent.
What often gets missed in this process is one foundational question. How well is the income that funds all these plans protected?
Term life insurance fits naturally into this stage of financial planning. It does not compete with investments. It supports them by protecting the income that makes long-term growth possible.
Why Income Protection Is a Core Part of Financial Planning
Every financial plan begins with income. Before money is invested or saved, it is earned.
Over time, this income is allocated across multiple needs:
● monthly household expenses
● EMIs and long-term loans
● savings and emergency funds
● investments aimed at future goals
As responsibilities increase, financial planning becomes layered. Each layer assumes income continuity. Term life insurance exists to ensure that this structure does not become fragile due to overdependence on a single income source.
It adds stability to plans already in motion rather than introducing a new objective.
What does term life insurance do?
Term life insurance provides a fixed payout to your nominee if you pass away during the policy term. The purpose of this payout is practical and clearly defined.
It is intended to:
● replace lost income for a defined period
● help manage outstanding liabilities
● support ongoing household and goal-based expenses
There is no investment or savings component. This keeps the product focused and cost-efficient, allowing individuals to opt for meaningful coverage without diverting funds meant for growth-oriented investments.
Why Term Life Insurance Complements Investing?
Investments and insurance play different roles in a financial plan.
Investments are designed to:
● grow wealth over time
● compound with consistency
● be adjusted as goals and risk appetite change
Term life insurance is designed to:
● provide financial continuity
● protect existing plans from disruption
● remain stable once put in place
Keeping these roles separate improves clarity. Investments are allowed to perform without being forced to double up as protection, while insurance quietly supports the overall structure.
Who Should Consider Term Life Insurance?
Term life insurance becomes relevant when financial planning extends beyond individual needs. This typically includes:
a) Working professionals
When income supports shared expenses or long-term plans, protection becomes essential.
b) Individuals with long-term liabilities
Home loans, education loans and other EMIs often extend over decades. Term insurance ensures these obligations remain manageable.
c) Parents planning future milestones
Education, healthcare and lifestyle goals require continuity over many years.
d) Early planners with rising incomes
Starting earlier allows coverage to align smoothly with career progression and evolving responsibilities.
How Much Coverage Should Be Considered?
Coverage should be guided by financial reality rather than affordability alone.
A well-rounded evaluation typically considers:
● number of years income needs to be replaced
● existing and future liabilities
● long-term goals already planned
● inflation and rising living costs
Many insurance companies offer options starting from 50 lakhs, 1 crore term insurance and higher. It allows individuals to choose coverage based on their income, liabilities and future plans.
How Term Life Insurance Fits Into a Long-Term Plan
Once set up, term life insurance does not demand frequent attention.
It does not require active monitoring, market tracking or performance reviews. Its role is structural rather than dynamic.
By ensuring financial continuity, it allows families to:
● stay aligned with long-term plans
● avoid rushed financial decisions
● focus on execution rather than damage control
When aligned correctly, term insurance strengthens the foundation on which investments, savings and retirement plans are built.
Choose the Right Insurance Partner
Once the need, coverage amount and role of term life insurance are clear, the final and most important step is choosing the right partner.
This decision should be based on:
● clarity and transparency in policy terms
● a strong claim settlement track record
● consistency in servicing and communication
● the ability to support long-term financial planning rather than just selling a product
Term life insurance is a long-term commitment. The partner you choose today will be the one your family relies on years down the line.
When protection is aligned with purpose and backed by a dependable insurer, term life insurance becomes a quiet but powerful part of a well-built financial plan.
