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Gypsy Moth wins digital and mainline mandate House Of Believe
Mumbai: In a groundbreaking alliance that is poised to redefine the fashion landscape, Gypsy Moth, the prestigious advertising agency with offices in Mumbai, Delhi, and Bengaluru, has taken the helm of House Of Believe’s digital and mainstream creative mandates. This strategic partnership is set to create profound ripples in the fashion industry, promising a harmonious blend of innovation, style, and trendsetting excellence.
At the core of this collaboration lies a shared philosophy that champions the power and voice of the people to express themselves through the medium of fashion. House Of Believe, with its unwavering commitment to empowering individuals to embrace their uniqueness, has found a like-minded ally in Gypsy Moth. The agency’s meticulous attention to detail and an uncompromising commitment to excellence have played a pivotal role in seamlessly transitioning House Of Believe’s creative mandates.
House of Believe lead – marketing and communications Shahreen Masood shares her thoughts on the partnership “House of Believe’s journey with Gypsy Moth has been nothing short of exceptional. Their digital strategies are tailor-made, and the impact on our brand’s growth has been phenomenal. We’re proud to have them by our side.”
The agency’s creative geniuses have embarked on a transformative journey, capturing the essence of House Of Believe in every pixel, brushstroke, and line of code. Their innovative approach seamlessly fuses House Of Believe’s ethos with the latest industry trends, setting an exhilarating stage for a fashion-forward revolution. Ultimately, this brand stands for the power and voice of people expressing themselves through fashion – a message that resonates through every facet of their collaboration with Gypsy Moth.
Gypsy Moth founder Priyanka Chugh had this to say, “We at Gypsy Moth remain steadfastly committed to capturing and highlighting the brand’s unmatched style and pioneering designs. Our unwavering dedication ensures an artistic voyage that will captivate not only hearts but also discerning minds. In an age characterized by dynamic fashion trends and constant digital evolution, the collaboration between Gypsy Moth and House Of Believe stands ready to make a lasting impression that reshapes the very landscape of the industry.”
Following their onboarding, Gypsy Moth swiftly executed a comprehensive Launch campaign and a store launch campaign at Elan town center, with several others in the pipeline. A 360-degree marketing strategy has been meticulously crafted and integrated, encompassing shoots, prints, out-of-home displays, in-store promotions, influencer marketing, online influencer communities, and robust social media presence—orchestrated by the agency on behalf of the brand for both.
Gypsy Moth business strategist Zoyena Shams Ansari says, “This partnership is not just about aesthetics; it signifies a harmonious convergence of creativity and authenticity under the banner of a full fledged opening campaign which is #DareToBelieve. Gypsy Moth’s adeptness in translating House Of Believe’s vision into narratives that resonate across diverse platforms is a testament to their creative prowess. This collaboration aims to empower the vibrant Gen Z and Millennial generations, urging them to embrace their individuality and to dare to believe in themselves.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
