Brands
Gympik expands its footprint by acquiring Oyofit
MUMBAI: Bangalore based Gympik Health Solutions Pvt. Ltd., which owns and runs Gympik.com, the largest fitness discovery platform of India has increased its foot print in the corporate wellness catergory by acquiring Oyofit. a fitness aggregator for enterprises and individuals.
Founded in September 2015, by Shivank Agarwal and Ruchik Garg, Oyofit, has unique gym membership offerings for individuals and corporate that includes DreamOrbit, HackerRank, AirRescue, MoveInSync, FxCart, HackerEarth, RazorPay, Jet Airways, Furlenco and HomeLane.
“Corporate wellness is gaining prominence as its benefits range from increased employee productivity, higher engagement, lesser absenteeism and higher ROI. This acquisition is part of our strategy to expand the business of our corporate wellness solutions and become the leaders in this sector. Oyofit has established a strong presence in the corporate fitness category. We bring the strengths of strong network of personal trainers and the capability to deliver wellness solutions that cater to the unique needs of employees. Together, our abilities will enable us bring wellness solutions to corporates in the most efficient way” said Gympik founder and CEO Amaresh Ojha without disclosing the consideration.
The co-founders and the core members of the Oyofit team will join Gympik and Shivank Agarwal, co-Founder of Oyofit, will be part of the Gympik leadership team.
“It will be an opportunity for Oyofit to be part of Gympik and build the corporate wellness category which has tremendous potential in the coming years” said Oyofit co-founder Shivank.
Gympik was founded in December 2012 by Ojha, with a vision of creating technology driven solutions that impact the fitness choices of individuals that enable them to lead a healthy life. They have raised an undisclosed amount in the pre-series A funding in 2016 from Roundglass partners. Gympik is rapidly expanding with more than 9000 fitness centers and 6000 personal trainers on their platform and presence in 20 cities. They are now venturing into corporate wellness to drive healthier change at workplaces and build a healthy and fit working community in India.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
