MAM
Gutenberg appoints Christina Daniels as director of content for India
MUMBAI: Renowned content writer and author Christina Daniels has joined Gutenberg as director of content for India.
Gutenberg founder and CEO Harjiv Singh said, “We have taken our time to find the right content leader, whose understanding of the communication business is phenomenal. Christina will be responsible for conceptualising and executing cutting-edge content that speaks to a global audience. The diversity of her experience and the depth of her talent will be key in driving the creative transformation at Gutenberg.”
Daniels has experience of 15 years in the field of corporate story telling. In the past, she has been associated with several leading technology, retail and media brands – creating compelling sories that help them communicate powerfully.
Christina is also the author of the bestseller “I’ll Do It My Way: The Incredible Journey of Aamir Khan”, a filmography that studies the work of the actor Aamir Khan, which was long listed for the Crossword Book Award, and now has a Turkish edition.
Prior to joining Gutenberg, Daniels held the position of Marcom Manager at CGI. She led Marcom content development at the Global Communications Centre in India. Before this she was also associated with organizations such as Microsoft, Metro Cash & Carry, Dell Services, Wipro Technologies, IBM and STAR among others.
“Story telling is at the core of Gutenberg’s approach. By working on content strategy and building out capabilities across the country, we will be able to provide brands with other engaging ways to connect with consumers. Working with the talent at Gutenberg, I believe sky is the limit”, said Daniels.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
