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Gutenberg appoints Christina Daniels as director of content for India
MUMBAI: Renowned content writer and author Christina Daniels has joined Gutenberg as director of content for India.
Gutenberg founder and CEO Harjiv Singh said, “We have taken our time to find the right content leader, whose understanding of the communication business is phenomenal. Christina will be responsible for conceptualising and executing cutting-edge content that speaks to a global audience. The diversity of her experience and the depth of her talent will be key in driving the creative transformation at Gutenberg.”
Daniels has experience of 15 years in the field of corporate story telling. In the past, she has been associated with several leading technology, retail and media brands – creating compelling sories that help them communicate powerfully.
Christina is also the author of the bestseller “I’ll Do It My Way: The Incredible Journey of Aamir Khan”, a filmography that studies the work of the actor Aamir Khan, which was long listed for the Crossword Book Award, and now has a Turkish edition.
Prior to joining Gutenberg, Daniels held the position of Marcom Manager at CGI. She led Marcom content development at the Global Communications Centre in India. Before this she was also associated with organizations such as Microsoft, Metro Cash & Carry, Dell Services, Wipro Technologies, IBM and STAR among others.
“Story telling is at the core of Gutenberg’s approach. By working on content strategy and building out capabilities across the country, we will be able to provide brands with other engaging ways to connect with consumers. Working with the talent at Gutenberg, I believe sky is the limit”, said Daniels.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
