MAM
Gulf partners with India Bike Week 2023 and presents iconic Chai-Pakoda Rides
Mumbai: Gulf Oil Lubricants India Ltd is delighted to announce its partnership with India Bike Week 2023 (IBW), a significant step in its ongoing commitment to India’s vibrant and ever-growing motorcycling community in India. As the presenter of IBW’s flagship intellectual property, the “Chai-Pakoda Rides,” Gulf further cements its dedication to enhancing the experiences of bikers and enthusiasts across the country.
The partnership with IBW is a natural fit for Gulf, as both brands share a passion for motorcycling and the thrill of the open road. Gulf is a leading provider of lubricants for motorcycles, and IBW is the largest motorcycle festival in India. Together, they aim to create an unforgettable experience for bikers across categories.
Gulf Oil Lubricants India Ltd. head of marketing Amit Gheji expressed his enthusiasm about this association, stating, “We are excited to partner with the India Bike Week, the country’s biggest motorcycling festival. This event is a testament to the vibrant spirit of India’s motorcycle culture, and we are proud to be a part of it. As our two-wheeler lubricant segment continues to grow, India Bike Week provides a fantastic opportunity to showcase our cutting-edge product solutions and engage directly with the motorcycling community and enthusiasts. This engagement plays a critical role in our mission to enhance the overall riding experience for motorcycle owners.”
Seventy EMG CEO and founder Martin da Costa said, “We are delighted to partner with Gulf for the ten-year anniversary of IBW in Goa this year. Over the past decade, India Bike Week has been instrumental in the astonishing growth of motorcycling culture in the country. Tens of thousands of riders from across the country come together to celebrate all the essential joys of life – comradeship, fun, adventure, travel, independence, and meeting like-minded souls. In its tenth edition, we are positive that the IBW will be witnessing its most epic edition to date, with a huge line-up of events including Chai-Pakoda Rides, ride-outs, music festival, food trails, etc.”
The “Chai-Pakoda Rides” is a popular feature of IBW, and Gulf is excited to be the presenter of this experience. The rides offer bikers the opportunity to explore the scenic countryside of India while enjoying a traditional Indian chai and pakora break. Gulf will also provide support along the route, ensuring bikers have a safe and enjoyable experience.
India Bike Week, Asia’s premier motorcycling festival, brings together biking enthusiasts and adventure seekers. This iconic event showcases new bike launches, fosters connections among riders nationwide, and celebrates the joy of riding. The event will be held in Goa on 8 and 9 December 2023 this year. Against the backdrop of Goa’s pristine beaches, this two-day extravaganza is a must-attend for motorcycle enthusiasts and travellers. The event’s popularity is evident through its impressive turnout of over 20,000 bikers from across the country.
Gulf has a longstanding commitment to the motorcycling community, with a range of high-quality lubricants that cater to the unique needs of motorcycle enthusiasts. Gearing up for India Bike Week 2023, Gulf is excited to embark on this incredible journey alongside passionate bikers and enthusiasts.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
