MAM
GUEST ARTICLE: Is Google’s pilot project on fantasy sports likely to alter the course of online gaming?
Mumbai: Fantasy sports began in 1962 with a football fantasy league. Since then, its popularity has skyrocketed, mainly due to superior connectivity, dynamic needs for social interaction, the availability of avant-garde smartphones, enhanced demographics, a spike in disposable income, and an expansion in the youth population base. The global fantasy sports market is anticipated to reach $34.66 billion by 2027, rising at a CAGR of 11.47 per cent.
However, the Indian fantasy sports market gained popularity around two decades back in 2001, when ESPN Star Sports launched the ‘Super Selector Fantasy Game.’ The game’s popularity grew exponentially and garnered over 5,00,000 participants in 2003. The game was the brainchild of the current Fantasy Sports (FIFS) director general Joy Bhattacharjya.
Fantasy sports participation has surged by 2,500 per cent over the last decade. The number alone demonstrates the enormous fan base of the niche domain in India. Fantasy sports are undoubtedly becoming a forum for crafting gaming strategies and boosting virtual sportsmanship. By the end of 2022, India will have over 829 million smartphone users, increasing the number of sports enthusiasts participating in fantasy sports. The present count of mobile gamers in India is 430 million. It is anticipated to grow to 650 million by 2025.
With the advent of television, digital, and online gaming models leading to an increase in online gaming sites over the last several years, the gaming sector has undergone a radical transformation. According to an EY report, online gaming is the leading category in the entertainment sector, with a penetration rate of 55 per cent.
What are Fantasy Sports?
Fantasy sports are digital sports engagement platforms enabling users to strategically build virtual teams with proxies of actual sports players participating in a forthcoming match (or match-day). The competition in these DFS (Daily Fantasy Sports) platforms is based on the real-world statistical performances of these players in one full, officially sanctioned sports match. The users act as the coach or manager, possessing the authority to drop, recruit, or trade a player they desire.
Proper knowledge of the sport, an adept understanding of the weather and ground conditions, and a cognisance of the real-life sports person’s strengths and weaknesses are crucial to selecting the fantasy squad.
“Games Of Skill” vs “Games Of Chance”
The gaming industry in India is segmented into the offline gaming sector (gaming clubs & casinos) and the online gaming sector (gaming websites). Business entities constitute almost the entire chunk of operators in the abovementioned segments. These entities are registered as private limited companies in India.
Furthermore, the Indian legislation has bifurcated the gaming industry into two broad divisions, viz., “games of skill” and “games of chance,” to regulate the industry’s monetary offerings.
A skill-based game is one wherein the outcome primarily depends on the players’ skills and not on a chance event. They are, hence, considered legal in social settings, clubs, casinos, and online. The popular online games in India that are recognised as games of skill include horse racing, rummy, and fantasy sports.
On the contrary, “Games of Chance” depend on luck and advocate gambling. Thus, they are prohibited, and the practise can lead to legal repercussions.
But Google has now decided to run a “limited-time application-only pilot programme permitting real-money games (RMG) like DFS (Daily Fantasy Sports) and rummy apps by developers incorporated in India to be distributed to users on the Google Play Store in India. The pilot run will start on 28 September 2022, and through 28 September 2023.
All applicants must complete the application process successfully to be accepted to participate in the pilot programme and will be eligible to distribute their apps on Google Play for the duration mentioned earlier.
The reason Google cited for making this significant move is to keep in mind the rapid evolution of the fantasy gaming sector and gather sufficient data about any potential user damage and the security of such apps. The unpredictable nature of the regulatory landscape in the online gaming industry has been very evident in the past. Several states, including Telangana, Andhra Pradesh, and Odisha, among others, have outlawed fantasy gaming apps despite favourable rulings by the Supreme Court and other high courts that they are games of skill and are, therefore, legitimate.
Developers must ensure that users dwelling in jurisdictions where DFS and rummy apps are not allowed and are refrained from accessing their apps.
Will Google’s temporary nod to RMG games on Play Store be a game changer?
The introduction of fantasy games on Google Play could be a revolutionary move impacting app developers and users. It would definitely help the industry grow much faster, increasing awareness of these games and consequently boosting user participation. The move would also expand the Play Store’s user base by reaching out to gamers who were previously unable to access these games on the store.
However, it will be an arduous task for Google to retain its user base and developers and simultaneously adhere to government and other internal policies.
The developers chosen for the test programme won’t be able to leverage Google’s in-app payment system; instead, they will need to provide substitute third-party billing options within their apps. Google will adhere to its service fee policy for similar apps globally and will not add a commission to transactions done on these apps.
Earlier this week, Google released a statement mentioning that, as part of a pilot initiative, it will permit developers of non-gaming Android apps from several nations, including India, to provide third-party payment choices, reducing the service fee of 15–30 per cent by four per cent.
Current scenario and the way forward
With a user base of 13 crores, India is the fastest-growing FS market, with a CAGR of 32 per cent expected in the coming years. In other words, the industry is projected to grow from Rs 34,600 crore in FY21 to an estimated Rs 1,65,000 crore by FY25, per FIFS estimates. 50 per cent of transactions on FS platforms are initiated from tier two and three cities.
Cricket, with a whopping 85 percent market share, captured the most significant chunk of the fantasy gaming universe, followed by soccer, hockey, and others. Cricket is anticipated to generate Rs 73,000 crore of CEA for FSPs by FY25, up from Rs 25,000 crore in FY21. The critical user demographic falls into the 25–40-year bracket (59 per cent of the total user base). One of the key findings is that 80 per cent of fantasy sports users participate in free contests.
Skill-gaming operators must adopt and enforce a high degree of governance and self-regulation in light of the current regulatory environment. The industry has taken or proposed several steps, such as interacting with stakeholders and users to get a clear picture of the needs and expectations after identifying the necessity for self-regulation.
The trailblazing growth of fantasy sports with every passing day has attracted investments of over $112 million in the past five years. The industry has garnered foreign direct investment of Rs 10,000 crore so far and is expected to attract over Rs 15,000 crore over the next three years.
The introduction of 5G would alleviate technical disruptions and eliminate latency and low concurrency problems, enabling a broader user base to participate in a tighter-knit gaming community. The transition to 5G, alongside the incorporation of AR and VR into sports and cloud gaming, will pave the way for the next big wave.
Additionally, the sector has significantly contributed to generating employment in the nation. By 2023, it is anticipated that the potential for growth in creating jobs will increase to more than 5,000 in direct employment and more than 7,000 in ancillary jobs.
The author of this article is AdCounty Media global mobile business head Kumar Saurav.
Brands
Adobe CEO Shantanu Narayen to step down after 18 years in role
Board begins CEO search as Narayen prepares to move to chair role
SAN JOSE: After nearly two decades at the helm, Adobe’s long-serving chief executive Shantanu Narayen is preparing to pass the baton.
The company announced that Narayen will transition from his role as chief executive officer once a successor is appointed, ending an 18-year run that reshaped Adobe from a boxed software seller into a global cloud and AI powerhouse. He will remain chair of the board following the leadership transition.
Adobe’s board has formed a special committee to oversee the succession process, led by lead independent director Frank Calderoni. The committee will evaluate both internal and external candidates.
“Shantanu’s leadership has been instrumental in Adobe’s transformation and in positioning the company for the AI-driven era,” Calderoni said in a statement. “As we begin the next phase of succession planning, our focus is on identifying the right leader for the company’s next chapter while ensuring a smooth transition.”
In a note to employees, Narayen described the moment not as a farewell but as a pause for reflection after a long journey with the company.
“I love Adobe and the privilege of leading it has been the greatest honour of my career,” he wrote, adding that he will continue to work closely with the board over the coming months to ensure a seamless leadership change.
Tributes from the technology industry quickly followed the announcement. Microsoft chairman and chief executive officer Satya Nadella congratulated Narayen on what he described as a “legendary run” at Adobe.
“Congrats Shantanu, on a legendary run at Adobe! You’ve built one of the most important software companies in the world, and expanded what’s possible for creators, entrepreneurs, and brands everywhere,” Nadella wrote on LinkedIn.
“What has always stood out to me is the empathy you’ve brought to the creative process and the example you’ve set as a leader. Grateful for your friendship, mentorship, and for all you’ve done for Adobe and for our industry.”
Narayen’s career at Adobe spans nearly three decades. He joined the company in 1998 as vice president and rose steadily through the ranks before becoming chief executive officer in December 2007.
During that time, he orchestrated one of the most significant reinventions in the software industry. In 2013, Adobe made the bold decision to abandon traditional boxed software sales and move its flagship creative tools such as Photoshop to a subscription-based Creative Cloud model. The shift initially rattled investors but ultimately transformed Adobe into a predictable recurring revenue business and a case study in digital reinvention.
Narayen also pushed Adobe beyond creative tools into the world of marketing technology and data-driven customer experience, spearheading acquisitions such as Omniture and Marketo. Those moves helped build Adobe’s digital experience division and broaden its reach far beyond designers and photographers.
The numbers tell the story of that transformation. When Narayen took over in 2007, Adobe generated roughly $3 billion in annual revenue. Today the company reports more than $25 billion. Over the same period, its workforce expanded from around 3,000 employees to more than 30,000.
In recent years, Narayen has steered Adobe into the generative AI era with the launch of Adobe Firefly, aiming to keep the company ahead in a rapidly evolving creative technology landscape.
Born in Hyderabad in 1963, Narayen studied electronics and communication engineering at Osmania University before moving to the United States for a master’s degree in computer science from Bowling Green State University. He later earned an MBA from the Haas School of Business at the University of California, Berkeley.
Widely regarded as one of Silicon Valley’s most steady and effective leaders, Narayen has earned multiple honours during his career, including India’s Padma Shri in 2019.
For Adobe, the upcoming leadership change marks the end of a defining chapter. For Narayen, however, the story is far from finished. As he told employees, the company’s next era of creativity, powered by AI and new digital workflows, is only just beginning.
