Ad Campaigns
GTPL Hathway ropes in actor Boman Irani as its first-ever brand ambassador
KOLKATA: GTPL Hathway Ltd (GTPL) has roped in Bollywood actor Boman Irani as its first-ever brand ambassador. The company is launching a major advertising campaign featuring Irani with a tagline ‘Connection Dil Se’ for a deeper and wider connect with the existing and future customer base. GTPL has associated with renowned music composer duo Sachin-Jigar duo for the theme song which captures the spirit with which GTPL celebrates its connection with its customers.
GTPL Hathway managing director Anirudhsinh Jadeja said, “GTPL is proud to onboard versatile actor Boman Irani as its brand ambassador. Irani is a highly respectable Indian film actor, theatre and voice artist whose films are watched and enjoyed by the pan-India audience. Our new tagline ‘Connection Dil se’ is in line with the company’s ethos to connect and actively engage with all the key stakeholders. The campaign is being launched in TVC, print and radio mediums and will also take a digital route to engage across all geographies.”
Boman Irani stated, “It is indeed an honour and a pleasure to be associated with GTPL, a prominent brand in broadband and cable TV. I have been a customer of cable services since the early 90’s and broadband subscriber for almost a decade. I have always appreciated the prompt service and the relationship that a cable operator enjoys with his customers. The tagline “Connection Dil Se” resonates with all the relationships that I have cherished over the years and I am sure GTPL enjoys the same ‘Connection’ with its customers. I wish Team GTPL the best in all their endeavours and look forward to being associated with the brand.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
