MAM
GSEAMS signs sports icon Sangram Singh as its exclusive talent
MUMBAI: GSEAMS (Global Sports Entertainment And Media Solutions) – which in less than a year’s time – after successfully establishing the intellectual property division and movie marketing division has forayed into its third division “GSEAMS – Talent Management” which has signed on its first talent sports star, actor, youth icon and Bigg Boss finalist Sangram Singh.
Speaking on this new found association Arjun Singgh Baran and Kartik Nishandar say: “We are very happy to have Sangram Singh on board with us. He epitomises the youth of the country as well as his connect with the common man is tremendous. Our core focus in the coming few months would be on youth and fitness brands which can have a good connect with their target audience by associating with Sangram Singh. Sangram has been one of the only few candidates who has come out with such a clean image even from a show like Bigg Boss. Sangram also has no vices and he believes in high moral values and a no supplement fitness regime. He believes that through the power of the mind one can achieve anything. We are in talks with multiple television channels, production houses for roles best suited for him. We also would soon be launching a range of sports apparel and accessories under Sangrams own label and are in talks with prospective partners for the same.”
Commenting on the association Sangram Singh says: “I have known Arjun and Kartik from a long time and have seen the work both of them have put in building the Big Live division they set up at Reliance Broadcast and also the way GSEAMS has been doing in the past one year. I am very excited with the plan that they have in store for me and look forward to working with them.”
After having a successful stint with Reliance Broadcast Network Arjun Singgh Baran & Kartik Nishandar started GSEAMS 10 months back. Since the inception of the company there has been no looking back for the media duo wherein under the media solutions division the team has been involved in marketing more than eight movies with banners such as Viacom, Eros and others, providing media solutions to clients like Reliance Infra and creating television content be it their own IP such as the IMA Marathi Music Awards on Star Pravah or producing shows for other channels and clients.
Clear domain understanding and a passion for media marketing through new age channels and mediums are the reasons why Arjun and Kartik chose to foray into the above divisions and now the talent management wing.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
