MAM
GSEAMS signs sports icon Sangram Singh as its exclusive talent
MUMBAI: GSEAMS (Global Sports Entertainment And Media Solutions) – which in less than a year’s time – after successfully establishing the intellectual property division and movie marketing division has forayed into its third division “GSEAMS – Talent Management” which has signed on its first talent sports star, actor, youth icon and Bigg Boss finalist Sangram Singh.
Speaking on this new found association Arjun Singgh Baran and Kartik Nishandar say: “We are very happy to have Sangram Singh on board with us. He epitomises the youth of the country as well as his connect with the common man is tremendous. Our core focus in the coming few months would be on youth and fitness brands which can have a good connect with their target audience by associating with Sangram Singh. Sangram has been one of the only few candidates who has come out with such a clean image even from a show like Bigg Boss. Sangram also has no vices and he believes in high moral values and a no supplement fitness regime. He believes that through the power of the mind one can achieve anything. We are in talks with multiple television channels, production houses for roles best suited for him. We also would soon be launching a range of sports apparel and accessories under Sangrams own label and are in talks with prospective partners for the same.”
Commenting on the association Sangram Singh says: “I have known Arjun and Kartik from a long time and have seen the work both of them have put in building the Big Live division they set up at Reliance Broadcast and also the way GSEAMS has been doing in the past one year. I am very excited with the plan that they have in store for me and look forward to working with them.”
After having a successful stint with Reliance Broadcast Network Arjun Singgh Baran & Kartik Nishandar started GSEAMS 10 months back. Since the inception of the company there has been no looking back for the media duo wherein under the media solutions division the team has been involved in marketing more than eight movies with banners such as Viacom, Eros and others, providing media solutions to clients like Reliance Infra and creating television content be it their own IP such as the IMA Marathi Music Awards on Star Pravah or producing shows for other channels and clients.
Clear domain understanding and a passion for media marketing through new age channels and mediums are the reasons why Arjun and Kartik chose to foray into the above divisions and now the talent management wing.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
