MAM
Gruhas and Collective Artists Network collab to create Gruhas Collective Consumer Fund
Mumbai: Nikhil Kamath and Abhijeet Pai’s Gruhas joins hands with new age media leader Collective Artists Network, led by Vijay Subramaniam, to create the Gruhas Collective Consumer Fund, dedicated to fostering innovative consumer brands. The fund aims to spearhead a transformative era in India’s entrepreneurial landscape. This landmark alliance, where media, sports, entertainment, and venture capital converge, stands as a pivotal milestone in the country’s business ecosystem to power consumption.
In a resounding commitment to nurture innovation and catalyze economic growth, this partnership launches with an initial investment fund of 150 crore rupees, poised to be a game-changer for India’s consumer products segment.
“In an era propelled by the burgeoning consumer economy, this alliance holds profound significance in driving innovation and ushering transformative change across India’s business fabric,” expressed Collective Artists Network founder and group CEO Vijay Subramaniam. “Our collaboration with Gruhas marks an exciting journey, leveraging our collective expertise to provide a springboard for exceptional access within the media ecosystem, empowering them to redefine India’s entrepreneurial landscape.”
Backing this venture capital endeavour, Gruhas co-founder Nikhil Kamath emphasised, “The Indian consumer landscape is primed for transformation. The partnership between Collective and Gruhas represents an unprecedented opportunity as we unite to cultivate a new wave of brands poised to redefine and resonate with the dynamic Indian consumer. Our ultimate goal is to pave the way for the next chapter in India’s growth narrative.”
The alliance’s initial investments signal a resounding endorsement of groundbreaking ventures like a trailblazing sexual wellness brand and an innovative innerwear company among others. These strategic investments reinforce the dedication to supporting transformative ideas across various segments within the burgeoning creator economy.
“This transcends mere collaboration; it’s a paradigm shift for India’s startup ecosystem. Imagine Silicon Valley’s cutting-edge thought leadership merging with the star power of Hollywood- that’s the magic we’re unlocking with this partnership in India. With Gruhas Collective Consumer Fund (GCCF) we are building the bridge to Bangalore and Entertainment to scale entrepreneurship like never before.” Gruhas co-founder and general partner Abhijeet Pai.
As this venture continues to expand its footprint, it serves as a catalyst for dynamic transformation within India’s business sphere, cultivating an environment where groundbreaking ideas thrive, shaping and redefining the nation’s economic landscape.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
