Account
GroupM’s Motivator wins Bajaj’s media mandate
MUMBAI: Motivator, one of the fastest growing media agencies of GroupM, has won the media planning and buying mandate for Bajaj Corp. Ltd.
The win include brands in the hair and skin care portfolio like Bajaj Almond Drops Hair Oil, Bajaj Amla Hair Oil, Bajaj Kailash Parbat Hair Oil, Bajaj Brahmi Amla Hair Oil, Bajaj Jasmine Hair Oi and No Marks, which was the pioneer in Anti-Marks category.
The pitch was initiated about a month ago, where major global network agencies participated, Motivator won the entire media AOR for all the Bajaj Corp brands. The estimated size of the business is Rs 1000 million.
Commenting on the new media partnership with Motivator, Sandeep Verma , President – Sales & Marketing, said, “We are happy to move media duties on our brands to Motivator, which is part of the Group M network and we look forward to a long and fruitful partnership with them. Our brands, notably Almond Drops, Brahmi Amla and No Marks enjoy strong equities in their respective categories and we are confident that our partnership with Motivator will help us to scale these brands to new levels.
On winning the account, Trishul Bhumkar, General Manager, Motivator West said, “We are very excited to partner with Bajaj Corp in their ambitious growth plans. With iconic brands like Bajaj Almond Drops and category category challengers like Bajaj Bramhi Amla and Bajaj Jasmine, the business challenges to be managed are multiple. It’s a tough category challenge and we have our best foot forward. FMCG business wins are always an indication of an agency’s balance between acute science and firm gut calls. With Bajaj Corp win, we continue to fortify this aspect of Motivator.”
Over the last few years Motivator has recorded phenomenal growth, winning high profile clients across categories. They also provide expertise in content marketing, sports programming, digital services to name a few.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
