Account
GroupM’s Motivator bags Pepperfry’s media AOR
MUMBAI: GroupM’s Motivator has bagged the media duties of online furniture and home products marketplace, Pepperfry.
The account of the Mumbai-based Pepperfry is estimated to be approximately Rs 80-100 crore.
As a part of the media mandate, Motivator will be responsible for managing the traditional and digital media planning activities for Pepperfry. The agency will be working closely with the team at Pepperfry to plan and implement pioneering campaigns tapping various communication channels including emerging media avenues.
The mandate to Motivator follows Pepperfry’s strategy to step jump the brand positioning in the minds of the consumers. The company recently raised $100 million from Goldman Sachs, Zodius Technology Fund, and existing investors Bertelsmann India Investments and Norwest Venture Partners.
Pepperfry CMO Kashyap Vadapalli said, “We are confident about Motivator’s ability to deliver innovative strategies to assist us in building a strong consumer brand. Their fresh approach towards media planning and the strong synergy with our plans makes it a cohesive partnership. We look forward to work with them.”
Motivator general manager Trishul Bhumkar added, “It’s an exciting challenge to change the way Indian consumers buy furniture and we are excited to be a part of this challenge. In continuance of working with client who expect business results rather than only media strategies, PepperFry is a great addition to the family. Motivator’s best foot is forward in this challenge.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
