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GroupM, Mindhsare and Gramener build data-driven visual solution for Times Now
MUMBAI: Mindshare and GroupM have partnered with Gramener, a leading data visualization company to create data-driven visual solutions for actionable insights across the marketing & communications ecosystem.
Data increasingly powers every element of the marketing mix –source of growth, consumer behavior, content creation, mix optimization and measurement. This partnership leverages GroupM & Mindshare’s strong customer reach and Gramener’s compelling visual analytics platform to create solutions that leverage dormant data assets and bring them alive through cutting edge visualization.
The first project undertaken after the partnership was for the leading English news channel Times Now on May 19 2016, when the State election results were announced. The team put together a unique, real time visualization of historic and current data that helped Times Now stand out strongly in the news clutter and gave viewers a compelling Visual Data Journalism experience.
Speaking about the data visualization products created especially for Times Now, the channel’s editor in chief Arnab Goswami said, “We were able to collate historic data dating back to the year of independence, and with the help of the Mindshare and Gramener team, we showed our viewers the latest trends and changing political scenario of the country, as the results of the latest State Elections were announced on May 19th 2016. Our reportage on the elections was holistic, and the data presentation helps the viewer understand our political environment better with the in depth analysis of our editorial team.The seamless workflow integration between the production teams of our news network and Gramener on a real time extremely fast paced election result day was a path breaker. I am absolutely delighted with this association.”
Mindshare South Asia CEO Prshanth Kumar said, “To truly deliver on our philosophy of Adaptive Marketing, it is critical that Data is brought alive and put to best effect. Our partnership with Gramener will help us deliver this consistently and in a compelling fashion. We will announce our first joint product very soon”
Gramener cofounder Naveen Gattu added,”We are excited by this partnership. It will help us untangle the data footprint and create powerful decision making tools for every marketing manager and executive.”
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Omnicom to divest $2.5 billion businesses in 12 months: CEO John Wren
Group doubles synergy target to $1.5bn as jobs, brands and markets go
NEW YORK: Omnicom Group is preparing to divest or exit businesses generating about $2.5 billion in annual revenue, stepping up a sweeping portfolio overhaul after its $13.25 billion acquisition of Interpublic Group.
Speaking on the group’s fourth-quarter earnings call, chairman and chief executive officer John Wren said Omnicom had already sold or exited units worth more than $800 million in annual revenue and expects to complete the remaining disposals within 12 months.
The company is also scaling back in smaller markets, shifting from majority to minority ownership in businesses accounting for roughly $700 million in revenue. These markets, Wren said, are no longer central to Omnicom’s long-term strategy.
Following the IPG merger, Omnicom has doubled its targeted annual run-rate synergies to $1.5 billion over the next 30 months, from an earlier estimate of $750 million. Management expects to capture $900 million of those savings in 2026 alone, with around $1 billion coming from labour cost reductions as overlapping corporate, network and operational roles are eliminated.
Further efficiencies will flow from simplified regional and brand structures, consolidated resources, and faster outsourcing and offshoring under a unified operating model. In December 2025, the group said it would cut more than 4,000 jobs and fold several agency brands into larger networks.
Wren also underlined stepped-up investment in automation and artificial intelligence to lift margins and sharpen client servicing amid intensifying competition.
The board has authorised a $5 billion share buyback, including a $2.5 billion accelerated repurchase programme, while committing continued investment in media, commerce, consulting and data capabilities.
Omnicom reported a 27.9 per cent rise in fourth-quarter fiscal 2026 revenue to $5.53 billion, reflecting organic growth and one month’s contribution from IPG, compared with $4.32 billion a year earlier. Wren said the IPG combination strengthened the client roster, citing new or expanded mandates from American Express, Bayer, BBVA, BNY, Mercedes-Benz and NatWest Group.
