MAM
GroupM launches Y-Co in India
MUMBAI: WPP‘s media agency GroupM has launched an initiative aimed at leveraging the talent of its younger executives.
The agency network has nominated a committee of 14 individuals from across all its agencies and specialist units to a youth executive committee called Y-Co.
All the individuals nominated to Y-Co are star performers in their 20s.
According to GroupM, the Y-Co will help the agency drive its strategic agenda forward with creative, youthful ideas and initiatives. It will complement the executive committee (senior leadership team) and work like a mini EXCO.
GroupM South Asia CEO CVL Srinivas said, “In a dynamic and digitally charged industry like ours, youngsters have a much better grip of what is going on. We felt it was time we gave them a platform for full and effective participation in decision-making. Implicit in this commitment is an acknowledgement that young people are part of the solution and catalysts of change.”
Y-Co was formally launched by GroupM Global president Dominic Proctor during his recent visit to India.
GroupM talent head Sonali Vaidya said, “We have a great talent pool of high performers amongst our younger staff. We plan to give them all a chance to be a part of Y-Co by rotating membership. We hope to build a better connect between the seniors and juniors of the organisation through this initiative.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
