MAM
GroupM India rejigs top management
MUMBAI: GroupM India, the media investment group of WPP, has appointed Sidharth Parashar as President – Investments and Pricing, GroupM India and Ashwin Padmanabhan as President – Partnerships and Trading, GroupM India. As part of this elevation, both Sidharth and Ashwin will join the GroupM Executive Committee.
GroupM South Asia CEO Prasanth Kumar said, “The elevation of both Sidharth and Ashwin is a testament of GroupM’s continued investment in its talent which has helped build a strong leadership pipeline, creating leaders to take our business into the future. In this ever-evolving integrated media ecosystem, we understand the importance of having leaders across key client focus areas like media investments and trading. Both Sidharth and Ashwin are astute leaders and I am confident that they will continue to drive client delight and expand GroupM’s reach across platforms.”
Sidharth and Ashwin have been leading GroupM’s pricing-investment and partnerships-trading practices over the years and they will take over their respective new roles effective November 2019.
Sidharth has been with GroupM for over 15 years. He commenced his journey as the Agency Buying Head for Maxus and has played a key role in evangelising the buying function in the organisation. In his new role, Sidharth will be responsible for leading GroupM India’s investment mandates across all media. He will further build on GroupM’s buying function and provide unique solutions to his clients. All the GroupM Agency Trading Heads and Cluster Heads will continue to report to Sidharth.
GroupM India President – Investments and Pricing Sidharth Parashar said, “It has been an amazing 15 years working at GroupM and I am delighted to join the executive leadership team. I am excited about the opportunity to lead the Group’s investments across platforms. GroupM has always raised the bar on innovation and providing exceptional value to our esteemed clients. I look forward to continuing delivering these company values each day.”
Ashwin joined GroupM from Reliance Broadcast Network where, as the COO he led the network’s Radio and Television business. At GroupM, Ashwin has been driving Trading and Partnerships. Along with his trading roles, Ashwin also leads Motion Content Group. Under his leadership, Motion’s unique value proposition of content Production, Financing and Monetization across platforms has become a big differentiator to the entire content ecosystem.
GroupM India President – Partnerships and Trading Ashwin Padmanabhan said, “I am delighted with this recognition and I would like to thank Prasanth Kumar and the GroupM leadership team for reposing faith and for considering me for this position. GroupM gives a unique opportunity to create, innovate and build in an entrepreneurial environment and I look forward to continue enhancing the GroupM value proposition for our clients, media and technology partners. ”
Both Sidharth and Ashwin will continue to be based out of the GroupM’s Gurgaon office and will report to Prasanth Kumar
MAM
Happy Pawdcast launches merchandise with The Souled Store
Season 2 success leads to co-branded line celebrating pet-parent bond.
MUMBAI: The Happy Pawdcast just gave fans something to wag their tails about because when your favourite pet show gets merch, even the couch starts feeling like a runway. Building on the momentum of Season 2 which reached over 14 million pet lovers, clocked more than 20,000 hours of content consumption and engaged over 23,000 users, The Happy Pawdcast has teamed up with The Souled Store for an exclusive co-branded merchandise collection. The line translates the podcast’s emotional core into wearable designs that celebrate the everyday bond between pets and their parents.
Hosted by Sonali Bendre and Icy Behl, Season 2 featured candid conversations with celebrity pet parents including Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor and Amala Akkineni. The episodes tackled responsible adoption, stray welfare, pet emotional well-being and debunked common care myths, earning strong resonance across digital platforms.
Sonali Bendre said, “Season 2 reaffirmed how deeply people connect with stories around pets, responsibility, and companionship. This collaboration with The Souled Store is a natural extension of that bond, taking the conversations beyond the screen and turning shared emotions into something tangible for pet parents.”
Rose Audio Visuals head of marketing & branded content Megha H Desai added, “With Season 2, The Happy Pawdcast evolved from a content property into a strong, community-led IP. The collaboration with The Souled Store reflects our approach to building meaningful extensions around our shows where audience insight, brand alignment, and scale come together.”
The Souled Store co-founder Vedang Patel noted, “Pet parenting today is as much about identity and expression as it is about care and responsibility. This collaboration allowed us to tap into a deeply engaged, emotionally invested community and co-create designs that feel authentic and accessible.”
Produced by Rosepod (the podcasting division of Rose Audio Visuals), the merchandise marks the podcast’s shift from audio-video content into a broader lifestyle IP, while aligning with The Souled Store’s focus on pop-culture-led, community-first products and its animal welfare initiatives through World For All.
In a pet-parent world where love often comes with a leash and a hoodie, The Happy Pawdcast isn’t just telling stories anymore, it’s letting fans wear them, proving the bond between humans and their fur-babies deserves more than likes, it deserves to be flaunted.
