MAM
GroupM crowned ‘The Dream Company to Work For’ second year in a row
MUMBAI: GroupM India retained the title of ‘The Dream Company to Work for’ in the Media and Entertainment sector at the World HRD Congress Awards 2015. GroupM also was featured in the overall list of ‘Dream Employer of the Year’ in India.
Besides the company commendations, GroupM South Asia chief talent officer Gaurav Hirey won the awards for HR Leadership and The HR Achiever of the Year. The award for Women in Leadership for HR was won by national director, digital talent and employee engagement Apoorva Vig and manager, talent Farzeen Santoke was awarded the title of the Young HR Professional of the Year. The awards were held in Mumbai.
GroupM South Asia CEO CVL Srinivas said, “Talent management remains a key focus area for GroupM South Asia, and we are delighted to win the ‘Dream Company To Work For’ award for the second year in a row. We are also extremely proud of the three individual awards won by Gaurav, Apoorva and Farzeen that demonstrate the stellar caliber of our professionals in the company.”
GroupM has aggressively pursued a people transformation agenda, with various capability-building initiatives like the Youth Executive Committee (YCo), the New ME Initiative for digital orientation and Client Delight and an engaging Campus Connect effort, keeping in mind the ever changing media landscape. With digital and Client Delight at the heart of their processes and planning, GroupM and its agencies have pioneered some of the best Talent practices in the South Asia markets.
Hirey said, “We are extremely proud and honoured to receive the awards and recognition. We thank the leadership group at GroupM for their belief in the talent function and creating value not just for our people but also for our clients. We aspire to be not just the best place to work but the place where the best work.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
