MAM
GroupM appoints new CFO for South Asia, promotes Parameshwar, Modi
MUMBAI: GroupM has hired Ashoke Sengupta as its CFO for South Asia. Sengupta, who joins GroupM from Microsoft, where he was the head of corporate finance, takes over from Choodamani Parameshwar.
Sengupta brings in extensive experience in managing finance for FMCG (P&G) as well as services sector (Reuters and Microsoft India). He will be responsible for finance and administration for all GroupM companies in the four countries of South Asia. GroupM in South Asia comprises its three media agencies – MindShare, Maxus and mediaedge:cia -, BroadMind, M One, Dialect, ATG, MCI and Out of Home.
Parameshwar, on the other hand, has moved into the crucial internal audit area – as WPP focuses more strongly than ever in ensuring that all its operating companies remain SoX compliant at all times. He will be working directly with Asia Pacific CFO George Yeoh for this role. Apart from this, he continues to oversee the finance and admin function at mediaedge:CIA India.
Another significant development is that GroupM India national finance director Prashant Modi has been promoted and relocated to Singapore in April. Modi, who currently reports to Parameshwar will now be director, finance and admin. for South East Asia. Modi will handle finance and admin for Malaysia, Thailand, Indonesia, Vietnam and Philippines, apart from Singapore. He will work with MindShare CEO South East Asia Nick Waters. Modi has been a key contributor to managing the spectacular growth of GroupM’s specialist units, and has developed market leading practices in managing finance for consulting, entertainment and BTL areas.
GroupM South Asia is increasingly being seen as a powerhouse of talent by the global company, and Modi is the tenth manager to be promoted and moved to operations in the network, outside of India in the last few months.
As a direct result of Modi’s promotion, Sridhar Ramasubramanium, who is currently head of commercial operations at MindShare Fulcrum, will take over as national finance director. Ramasubramanium has built and run highly effective commercial and operations team to manage the HLL business, and was being developed to move to this position over the last one year.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
