MAM
GroupM acquires majority stake in Aussie experiential marketing agency
MUMBAI: WPP’s wholly owned operating company, GroupM, the global media investment management network, has acquired a majority stake in Australia’s Play Communication Pty Ltd, an experiential marketing agency based in Sydney.
Play was founded in 2002 and offers services across activation, sponsorship, digital and branding functions. The company employs around 23 people and clients include Optus, Volkswagen, Qantas, Coty, Tourism Queensland, Charles Darwin University and ASOS.
Play‘s unaudited revenues for the financial year ended 30 June 2012 were approximately A$4.1 million, with gross assets at the same date of approximately A$2.8 million. In Asia Pacific, WPP has revenues (including associates) of around $4.7 billion and employs some 46,000 people (including associates).
MAM
R for Rabbit celebrates Women’s Day with family support campaign
Brand spotlights real stories of partnership and empowerment in new reels.
MUMBAI: R for Rabbit just turned Women’s Day into a family affair because the real gold medal goes to the ones cheering from the sidelines. R for Rabbit, India’s leading baby products brand, marked International Women’s Day 2026 with a heartfelt digital campaign that shifts focus from grand gestures to the everyday support systems that help women thrive. Through two authentic reel videos, the brand highlights meaningful conversations around empowerment and the vital role partners and families play.
The first reel features Paralympic bronze medallist and Arjuna Awardee Simran Sharma alongside her husband and coach, who has been her unwavering support system through years of intense training and global competition. The story celebrates how belief, partnership and shared determination propel women to extraordinary heights.
Simran Sharma said, “Behind every milestone in my journey, there has been belief, partnership, and encouragement. My husband has been more than just a coach, he has been the support system that pushed me to dream bigger.”
The second reel brings a tender father-son moment between finance creator Anuj Paul and his young son Adwik, as they discuss the true meaning of Women’s Day. The simple yet powerful exchange plants seeds of respect and equality in the next generation.
R for Rabbit founder Kunal Popat said, “Women’s Day is often spoken about in grand terms, but real empowerment is built through everyday support, respect, and partnership.”
R for Rabbit co-founder & COO Kinjal Popat added, “As a brand deeply connected with families and parenting, we believe conversations about equality and empowerment should begin at home. This campaign reflects how small yet meaningful interactions can shape a more confident future for the next generation of women.”
The reels, live across social platforms, gently nudge the Women’s Day narrative toward progress and positivity reminding us that behind every woman breaking barriers stands a quiet team saying, “You go, girl… and we’ve got you.”
