MAM
Group M elevates Ajit Varghese to Maxus Asia Pacific CEO
MUMBAI: Media vet Ajit Varghese has more than one reason to celebrate. He has been going max at Maxus South Asia and his efforts are being recognised in his promotion to CEO Maxus Asia Pacifiic. The elevation, which comes into effect come new year 2014, will see Varghese shifting to Singapore, replacing Neil Stewart who has been sent upstairs as chief client officer Maxus Global.
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Tha announcement was made by GroupM on Sunday 23 September.
Varghese will work closely with Stewart in the transition period of six months, and will report into Group M CEO Asia Pacific Mark Patterson and Maxus Global CEO Vikram Sakhuja
Over the last seven years, Varghese has been responsible for scaling up Maxus in India and South Asia, says the release issued by Group M. Under his leadership Maxus has achieved several distinctions. Maxus now has the best record in the industry in terms of new business wins and client retentions. It is the only media agency in India to be ranked ‘dominant‘ for three years in a row by RECMA for its outstanding overall performance.
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Ajit Varghese: Singapore is going to be his base come 1 Jan 2014
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Led by Varghese, Maxus has also dominated the industry award scene in India and South Asia, winning at Cannes, FOMA, Emvies, Goafest and recently retaining the Mobile Marketing Agency for the second year running at MMA.
GroupM CEO South Asia CVL Srinivas said: “Ajit has been an outstanding leader for Maxus and a great ambassador for GroupM. He combines intellect with a passion for delivering the best value for his clients. He has helped create a very unique culture at Maxus and truly embodies the Maxus spirit. All of us at GroupM are very proud of his achievements and wish him the very best in his new role”.
Maxus Global CEO Vikram Sakhuja said: : “Ajit has displayed exceptional leadership to make Maxus one of India‘s best and biggest agencies. With this promotion, I am very excited that Ajit will now lead Maxus APAC. I have no doubt that with his brand of entrepreneurial leadership, Maxus APAC will scale new heights. “
Ajit Varghese said: “The last seven years at Maxus has been an exciting journey; we have built a strong portfolio of clients, secured their trust, delivered them a world-class product and picked up many accolades along the way. We have worked hard to develop our value proposition, building a Maxus spirit and culture that will help sustain and propel our business in the coming years. I’m now looking forward to learning and contributing more to Maxus and GroupM across the region and am sure the journey will be as exciting and fruitful in the coming years. India obviously continues to be part of my scope and will remain close to my heart”
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
