MAM
Group M appoints Madhvi Pahwa as director training
MUMBAI: Coca-Cola general manager marketing Madhvi Pahwa will be joining Group M as director training, South Asia in mid-January 2006.
She will be based in Delhi and will have additional responsibility for consumer insights, focusing on Maxus and MEC clients.
An alumnus of IIM, Ahmedabad, Pahwa joined P&G and worked as a brand manager for a couple of years before moving to Coke. During her nine year stint with Coke, she has handled several key assignments, spanning marketing, research, media and business planning. She also played a key role in shaping the media product at Coke, a responsibility she currently handles, along with managing brand Coke, Diet Coke and Fanta.
Group M South Asia CEO Ashutosh Srivastava said, “We look forward to Madhvi coming on board, and help us improve our overall capability and client focus. We have an ambitious training program for our region and were looking for the right person to help roll it out.”
Group M India recently launched its training programme for the coming year, christened M-GuruKool, under the Aspire program that runs across the region. In an industry where talent management is becoming the key differentiator between agencies, this project is seen as an important step in grooming talent and helping lift the quality of service.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
