MAM
Grofers makes grocery shopping exciting ahead of its Grand Orange Bag Days sale
MUMBAI: Grofers, India’s largest discounter in the online grocery space recently announced the second edition of its flagship ‘Grand Orange Bag Days (GOBD)’ sale. Lakhs of people have already registered for the sale and have entitled themselves for a VIP pass to not only save Rs.5000 by shopping at 100% cashback during the sale days but also avail extra offers from brands like Urban Clap, Book My Show, Ferns N Petals, Beardo, Gaana, Café Coffee Day, Faasos, etc. This is a testament to the impressive 360° marketing campaign launched by the company to buckle up India for the sale, which includes the launch of television commercials, print advertisements, radio spots, tech-enabled billboard innovations, transit advertisements and digital marketing spread.
The first edition of the India’s biggest sale on online grocery in January this year got 2.5 Lakh new customers to online shopping. The second edition not only gets bigger with more unique offers up for grabs, but also expects a threefold growth to 7.5 Lakh in new customer acquisition. With its latest campaign the brand wants to leave no stone unturned to make consumers take notice of the 9 day long grocery carnival.
In its latest campaign, the brand takes a dig at the difficult and demanding supermarket experience which most people put themselves through to get what they believe are the best deals on offer. Using tongue in cheek humor, the two ads featuring a Doctor and Police Officer talk about how shopping at Grofers not only gets the consumers better offers but also gives them 100% cashback up to a maximum of Rs.5000 while shopping from the comfort of their phone.
Prashant Verma, VP, Marketing, Grofers said, “As the country’s leading online grocer, Grofers has become synonymous with savings across every household. We believe in delighting our patrons with unbeatable offers on their everyday purchases and the latest edition of Grand Orange Bag Days will give all our customers – old & new – guaranteed 100% cashback up to a maximum of Rs.5000 without any minimum order condition. They will also get a chance to avail exciting offers from our partner brands, when they sign up the sale before 9 August. Apart from jaw dropping deals on national brands, offers on our in-house brands is something we believe will be another highlight of the sale. We are already overwhelmed with the response that the sale has got so far and over lakhs of registrations is a pure testament of people eagerly waiting for the sale to start.”
Apart from the TVCs, the company has also launched a series of offline and online activations which include 25 feet life size orange bags, flag poles and technology based innovative hoardings at high footfall areas along with branded buses.
Brands
Adobe CEO Shantanu Narayen to step down after 18 years in role
Board begins CEO search as Narayen prepares to move to chair role
SAN JOSE: After nearly two decades at the helm, Adobe’s long-serving chief executive Shantanu Narayen is preparing to pass the baton.
The company announced that Narayen will transition from his role as chief executive officer once a successor is appointed, ending an 18-year run that reshaped Adobe from a boxed software seller into a global cloud and AI powerhouse. He will remain chair of the board following the leadership transition.
Adobe’s board has formed a special committee to oversee the succession process, led by lead independent director Frank Calderoni. The committee will evaluate both internal and external candidates.
“Shantanu’s leadership has been instrumental in Adobe’s transformation and in positioning the company for the AI-driven era,” Calderoni said in a statement. “As we begin the next phase of succession planning, our focus is on identifying the right leader for the company’s next chapter while ensuring a smooth transition.”
In a note to employees, Narayen described the moment not as a farewell but as a pause for reflection after a long journey with the company.
“I love Adobe and the privilege of leading it has been the greatest honour of my career,” he wrote, adding that he will continue to work closely with the board over the coming months to ensure a seamless leadership change.
Tributes from the technology industry quickly followed the announcement. Microsoft chairman and chief executive officer Satya Nadella congratulated Narayen on what he described as a “legendary run” at Adobe.
“Congrats Shantanu, on a legendary run at Adobe! You’ve built one of the most important software companies in the world, and expanded what’s possible for creators, entrepreneurs, and brands everywhere,” Nadella wrote on LinkedIn.
“What has always stood out to me is the empathy you’ve brought to the creative process and the example you’ve set as a leader. Grateful for your friendship, mentorship, and for all you’ve done for Adobe and for our industry.”
Narayen’s career at Adobe spans nearly three decades. He joined the company in 1998 as vice president and rose steadily through the ranks before becoming chief executive officer in December 2007.
During that time, he orchestrated one of the most significant reinventions in the software industry. In 2013, Adobe made the bold decision to abandon traditional boxed software sales and move its flagship creative tools such as Photoshop to a subscription-based Creative Cloud model. The shift initially rattled investors but ultimately transformed Adobe into a predictable recurring revenue business and a case study in digital reinvention.
Narayen also pushed Adobe beyond creative tools into the world of marketing technology and data-driven customer experience, spearheading acquisitions such as Omniture and Marketo. Those moves helped build Adobe’s digital experience division and broaden its reach far beyond designers and photographers.
The numbers tell the story of that transformation. When Narayen took over in 2007, Adobe generated roughly $3 billion in annual revenue. Today the company reports more than $25 billion. Over the same period, its workforce expanded from around 3,000 employees to more than 30,000.
In recent years, Narayen has steered Adobe into the generative AI era with the launch of Adobe Firefly, aiming to keep the company ahead in a rapidly evolving creative technology landscape.
Born in Hyderabad in 1963, Narayen studied electronics and communication engineering at Osmania University before moving to the United States for a master’s degree in computer science from Bowling Green State University. He later earned an MBA from the Haas School of Business at the University of California, Berkeley.
Widely regarded as one of Silicon Valley’s most steady and effective leaders, Narayen has earned multiple honours during his career, including India’s Padma Shri in 2019.
For Adobe, the upcoming leadership change marks the end of a defining chapter. For Narayen, however, the story is far from finished. As he told employees, the company’s next era of creativity, powered by AI and new digital workflows, is only just beginning.
