MAM
Grey’s Rohit Malkani and Bhavesh Kosambia to judge New York Festival 2011
MUMBAI: Grey’s executive creative director Rohit Malkani and creative director Bhavesh Kosambia have been appointed on
the Jury Panel for the New York Festival International Advertising Awards to be held on 5 May in New York.
Malkani says, “New York Festivals is one of the most prestigious advertising shows and being selected for the Jury is a huge honour. I am looking forward to a hectic but stimulating round of judging.”
This year, each juror will be assigned to 10-person online panels, which will start at different times throughout the online judging process. Each juror will be using a password and an email address, to access the entries to be judged.
Seven days time will be given to complete the online judging session and between 10 to 12 hours to complete a session.
Kosambia adds, “To be on board as Grand Jury for New York festival design category is undoubtedly an honor, and I am very excited about it. According to me a good design is a medium in itself to communicate and you don’t need to know any particular language to understand or appreciate it.”
This will be the largest gathering of nearly 300 Grand Jury members, consisting of chief creative officers, executive creative directors, creative directors, executive producers, film directors and designers, representing over 55 countries.
The awards ceremony and conferences will be held on 5 May,in New York.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
